Title Prof. First Name Subramanian Last Name Shanmugam
Designation Professor
Department Department of Commerce and Business Studies
Email subramanian@cusb.ac.in
Webpage
Phone.no 0631- 2229507
Employement Info
Employee Type Nature Of Employment
Teaching Permanent
Educational Qualifications
Degree/Certification Name Institution Year of Completion
PG M.S University Tamil Nadu(state University) 2013
Ph.D. - A study on Marketing of e-Banking products with reference to Credit card in Thanjavur , Tamil Nadu Bharathidasan University Tiruchirappalli Tamil Nadu 2010
PG IGNOU New Delhi 2000
Certificate University of Madras 1990
PG Bharathidasan University Tiruchirapalli Tamil Nadu 1986
HSC University of Madras 1979
SSC Board of Secondary education, Government of Tamil Nadu 1978
Teaching Experience (Within Institution)
Designation Duration
Professor Presently Working since 19-08-2019 (5 years, 8 months, 20 days)
Research Supervision Overview
PhD Scholars Supervised PhD Degrees Awarded Theses Submitted
5 1 0
M.Phil Scholars Supervised M.Phil Degrees Awarded M.Phil Theses Submitted
0 35 0
Research Publications
Title of Article Type of Publication Name of Journal ISSN Journal Volume Year Link to Article DOI (Digital Object Identifier)
E- banking"-A Study On Awareness and Satisfaction of Customers with reference to Commercial Bank of Ethiopia Research Papers in UGC listed Journals International Journal of Social Science and Management 2251-1571 6
Management of Non-Performing Assets with reference to Asset Quality in Public Sector Banks Research Papers in UGC listed Journals Our Heritage Journal 0474-9039 68
Exploring the forces shaping consumer spending behaviour in the Fintech Age Research Papers in Care Listed Journals Rabindra Bharati university journal of Economics 0975-802X 28
Assessing the factors contributing to NPA in Indian banks, Research Papers in UGC listed Journals Journal of Management 2347-3940 4
A study on Bankers’ perception on NPA in the Indian Banking Sector, Research Papers in UGC listed Journals Shanlax International Journal of Management 2321-4643 5
Fintech lending in India: The changing paradigm of Banking Research Papers in Care Listed Journals Journal of the Oriental Institute 0030-5324 71 NA

E-Banking -An analytical study with reference to Mobile banking Research Papers in Peer Reviewed Journals International Journal of Multidisciplinary Research Review, ISSN-2395-1877 2395-1877 141
Impact of Mobile payment on Post-Covid-19: An analytical Study Research Papers in UGC listed Journals Rabindra Bharati Journal of Philosophy, 0973- 0087 23
Factors Influencing Behavioural Intentions to use Digital Lending : An Extension of TAM Model Research Papers in Care Listed Journals Jindal Journal of Business Research 2278 -6821 11 10.1177/22786821231211411

Effect of Digital India on Political Empowerment of Rural women and Urban women Research Papers in Peer Reviewed Journals Psychology and Education Journal 0033-3077 57
Inventory Turnover in Engineering Micro and Small Enterprises, Research Papers in Peer Reviewed Journals International Journal of Solid State of Technology 0038-111X 63
The Effect of Adverse Selection and Moral Hazards in Lending Practices at Public Sector Banks Research Papers in UGC listed Journals International Journal of Exclusive Management Research 2249-8672 5
Payments in India Going Digital: A Study with Reference To Credit Cards Payments” Research Papers in UGC listed Journals Journal of Management, 2347-3959 5 NA

Importance of working capital management and system disruption in recent dynamic environment Research Papers in Peer Reviewed Journals International Journal of Advanced Research in Management 0976-6324 14
Bank Level Challenges on Management of Loan Quality in Public Sector Banks, International Journal of Recent Technology and Engineering (IJRTE) Research Papers in Scopus Listed Journals International Journal of Recent Technology and Engineering (IJRTE) 2277-3878 8
Working capital structure in Indian Engineering Enterprise, Research Papers in Scopus Listed Journals International Journal of Advanced Science and Technology, 2005-4238 29
NPA Challenges in Public Sector Banks- A Study, Research Papers in UGC listed Journals International Journal of Business Intelligence and Innovations 2348-4705 4 NA

Automated Teller Machine” -A study with reference to awareness and satisfaction of Customers” Research Papers in UGC listed Journals International Research Journal of Economics and Business Studies 2251-1555 7 NA

challenges and opportunities of Intrapreneurs for entrepreneurial Development in Gaya, Bihar Research Papers in UGC listed Journals The Journal of Indian art History congress 2395-1877 27 NA

Paper- Free Payment Systems in India-An analytical Study” Research Papers in Peer Reviewed Journals International Journal of Management 0976-6510 5 NA

Payments in India Going E-Way” An Analytical Study, Research Papers in Peer Reviewed Journals International Journal of Research in Commerce &Management, 0976-2183 1 NA

Credit cards- A Study with Reference to Awareness and Satisfaction of Cardholders”, Research Papers in Peer Reviewed Journals Journal of Advances in Management 0974-2611 3 NA

Professional Development Programmes
Programme Title Sponsoring Institution Organizing Institution Role Type of Programme
UGC Sponsored Faculty Development Programme (FDP) Conducted by the Depatment of Management studies, A.V.C. College of Engineering, Mayiladuthurai, Thanjavur Dt. On Sep, 9th and 10th, 2004. The Department of Management studies, A.V.C. College of Engineering, Mayiladuthurai, Thanjavur Dt. Attendee Faculty Development Programmes
Two week Refresher course for management and commerce faculty on “E-Learning resource and Teaching Methodology in education and Research development” Sai Ram Engineering College, Chennai, Tamil Nadu Sai Ram Institute of Management studies, Sai Ram Engineering College, Chennai, Tamil Nadu Attendee Refresher Program
One week International faculty development Programme (FDP) on “360 degree Online class management-Teaching methodology” Sri Sai Ram Engineering College, Chennai, Tamil Nadu. Sri Sai Ram Engineering College, Sri ram Institute of management, Chennai, Tamil Nadu. Attendee Faculty Development Programmes
Research methodology Studies, Chennai on 13thFebruary 2014. National Institute of Management Studies(Approved by AICTE &affiliated to the University of Madras),OMR Chennai on 13thFebruary 2014. National Institute of Management Studies, Chennai on 13th February 2014. Organizer Faculty Development Programmes
one week “Innovative Teaching and Learning practices” VIBM b-School, Coimbatore, Tamil Nadu. organized by the Centre for research consultancy and publication , VIBM b-School, Coimbatore, Tamil Nadu. Attendee Faculty Development Programmes
One week FDP on “Research Methodology” Rajdhani College, University of Delhi in collaboration with Indian Accounting Association Delhi, NCR Chapter Research affairs committee, Rajdhani College, University of Delhi in collaboration with Indian Accounting Association Delhi, NCR Chapter on 4th -10th July, 2022. Attendee Faculty Development Programmes
Talk Poster Presented
Name of the Activity Role Date of Activity
Chaired Chair 22-09-2012
chaired Chair 22-02-2014
GUST OF HONOUR Speaker 17-11-2019
Guest of Honour Speaker 07-02-2020
Seminar / Conference Details / Workshops
Type of Activity Name of The Event Role Duration
Seminars “Strategies to overcome the current economic recession” Seminars 09-02-2010 To 09-02-2010 ()
Conference “Introduction to practicalities in stock market operations conducted by department of management studies, Aalim Muhammed Salegh college of engineering , Chennai on 14th October 2009. Conference 14-10-2009 To 14-10-2009 ()
Workshops Workshop on significance of Financial Services in Indiaheld at Dept. of Business Studies, Hindustan college of Arts &Science on 16th October 2006. Workshops 16-10-2006 To 16-10-2006 ()
Seminars National level symposium on entrepreneurship Seminars 29-10-2010 To 30-10-2010 (1 days)
Conference “New horizons in Management Education”organized by Canara Bank School of Management Studies, Bangalore University, Bangalore on 21st and 22nd July 2000. Conference 21-07-2000 To 22-07-2000 (1 days)
Seminars “The present Scenario in Indian banking” Organized by Post-Graduate Department of Commerce, A.V.V.M.Sri Pushpam College Poondi Thanjavur Seminars 18-03-1994 To 19-03-1994 (1 days)
Workshops TNPSC- formulation of syllabus to the post of research assistant(MBA) Workshops 04-08-2014 To 04-08-2014 ()
Conference "Significance of decision making in Global Business scenario" Conference 30-03-2012 To 30-03-2012 ()
Workshops “Globalization and its impacts” at St. Joseph’s college, Bangalore Workshops 09-01-2004 To 10-01-2004 (1 days)
Workshops All India Institute of Management Association AIMA NMG 2013 organized by National Institute of Management Studies, Chennai Workshops 16-05-2013 To 18-05-2013 (2 days)
Workshops national level management meet MOTO" 11 Workshops 05-10-2011 To 10-10-2011 (5 days)
Seminars National conference on“Quality enhancement and sustenance in managerial practices” Seminars 27-03-2010 To 27-03-2010 ()
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