Title Prof. First Name Shiva Last Name Kankata
Designation Professor
Department Department of Mass Communication and Media
Email shivashankar@cusb.ac.in
Webpage
Phone.no 9849252330
Employement Info
Employee Type Nature Of Employment
Teaching Permanent
Educational Qualifications
Degree/Certification Name Institution Year of Completion
Ph.D. - Implementation of Right to Information Act: A Case Study of Nizamabad District through media Swami Ramanand Teerth Maratwada University, Nanded 2012
Ph.D. - Geographical disparities in the growth of mass media: A study of Indian television and its impact in Andhra Pradesh Osmania University 1994
PG Osmania University 1989
PG Osmania University 1987
UG Osmania University 1986
UG Kakatiya University 1983
HSC Board of Intermediate 1980
SSC Board of Secondary Education 1978
Teaching Experience (Within Institution)
Designation Duration
Professor Presently Working since 15-12-2022 (2 years, 11 months, 22 days)
Teaching Experience (Outside Institution)
Designation Institute Duration
Professor Telangana University 27-02-2008 To 15-12-2022 (14 years, 9 months, 18 days)
Assistant Professor Telangana University 29-01-2007 To 27-02-2008 (1 years, 29 days)
Administrative Experience (Within Institution)
Designation Duration
Dean Presently Working since 23-05-2023 (2 years, 6 months, 14 days)
Head of department Presently Working since 25-05-2023 (2 years, 6 months, 12 days)
Administrative Experience (Outside Institution)
Designation Institute Duration
Chairman, Board of Studies Telangana University 29-04-2019 To 29-04-2021 (2 years)
Dean, UGC & Nodal Officer (RUSA) Telangana University 31-08-2020 To 28-02-2022 (1 years, 5 months, 28 days)
Member in Committees Telangana University 29-01-2007 To 15-12-2022 (15 years, 10 months, 16 days)
Professor & Dean, Faculty of Social Sciences Telangana University 31-08-2020 To 31-08-2022 (2 years)
Head of the Department Telangana University 09-06-2008 To 09-06-2009 (1 years)
Liaisoning with INFLIBIT & Library In-chrge Telangana University 06-02-2020 To 06-06-2021 (1 years, 4 months)
Head of the Department Telangana University 26-09-2012 To 26-09-2013 (1 years)
Head of the Department Telangana University 18-04-2017 To 18-04-2019 (2 years)
Dean, Student welfare Telangana University 03-02-2007 To 03-02-2008 (1 years)
Registrar Telangana University 23-10-2017 To 23-10-2018 (1 years)
Executive Council Member Telangana University 12-02-2008 To 28-02-2022 (14 years, 16 days)
Member, Academic Senate Telangana University 22-04-2012 To 22-04-2022 (10 years)
Director, Directorate of Academic Audit Telangana University 08-09-2011 To 26-09-2013 (2 years, 18 days)
Head of the Department Telangana University 03-02-2007 To 03-02-2009 (2 years)
Principal Telangana University 07-11-2014 To 07-11-2015 (1 years)
Head of the Department Telangana University 03-09-2011 To 03-09-2013 (2 years)
Registrar Telangana University 12-05-2008 To 12-05-2011 (3 years)
Registrar Telangana University 09-12-2021 To 09-09-2022 (9 months)
Professor & Dean, Faculty of Social Sciences Telangana University 16-09-2018 To 16-09-2020 (2 years)
Professor & Dean, Faculty of Arts & Social Sciences Telangana University 03-09-2011 To 03-09-2016 (5 years)
Courses/Subjects Taught
Teaching Activity Type Course Title Semester Total Assigned Classes Number of Classes Taught Duration
Lecture Mass Communication 4 16 16 29-01-2007 To 15-12-2022 (15 years, 10 months, 16 days)
Lecture Mass Communication 2 16 16 29-01-2007 To 15-12-2022 (15 years, 10 months, 16 days)
Lecture Mass Communication 1 16 16 29-01-2007 To 15-12-2022 (15 years, 10 months, 16 days)
Lecture Mass Communication 3 16 16 29-01-2007 To 15-12-2022 (15 years, 10 months, 16 days)
Research Supervision Overview
PhD Scholars Supervised PhD Degrees Awarded Theses Submitted
8 6 0
Research Publications
Title of Article Type of Publication Name of Journal ISSN Journal Volume Year Link to Article DOI (Digital Object Identifier)
Public Relations in Promoting Government Initiatives: Challenges and Opportunities Research Papers in Peer Reviewed Journals Indian Streams Research Journal 2230-7850 5 https://oldisrj.lbp.world/ArticleList.aspx?Month=January&VolumeID=60
Emerging Areas of Research in Mass Communication and Journalism Research Papers in Peer Reviewed Journals Review of Literature 2347-2723 4
Gender Sensitivity and Advertising and its Impact on Women Research Papers in Peer Reviewed Journals Indian Streams Research Journal 2230-7850 8 https://oldisrj.lbp.world/ArticleList.aspx?Month=March&VolumeID=62
Use of RTI Act by Journalists: An Analysis of the Indian Media Research Papers in Peer Reviewed Journals Indian Streams Research Journal 2230- 7850 6 Indian Streams Research Journal
Social Media: New Perspectives, Problems and Need for Ethical use Review Articles Global Research 2278-1536
Taking Stock of New Media Impact on Children Review Articles Media Research 10-81-223-0020-x
Portrayal of Women in Advertisements: A study of implications of Advertisements on the Image and Health of Women Review Articles The Indian Journal of Social Sciences Research 2277- 2227
Changing Trends in Advertising: A Critical Analysis of Indian Advertising Research Papers in Peer Reviewed Journals Golden Research Thoughts 2231-5063 4 https://oldgrt.lbp.world/ArchiveArticleList.aspx?id=44
Role of Media in the implementation of Right to Information (RTI) Act in India Review Articles The Indian Journal of Social Sciences Research 2277-2227
Journalism as a Profession for Women in India: Prospects and Problems Review Articles The Indian Journal of Social Sciences Research 2277-2227
Media and Gender: A critical Analysis of Indian Media's Portrayal of Women Review Articles Global Research 2278-1536
Is Indian Media Objective or Subjective: An analysis of Political Affiliations of Media Research Papers in Peer Reviewed Journals Indian Streams Research Journal 2230-7850 5 https://oldisrj.lbp.world/ArticleList.aspx?Month=December&VolumeID=59
Negative portrayal of women in Media: The ethical issues and ill-effects on Women and Young Girls Review Articles The Indian Journal of Social Sciences Research 2277-2227
Role of Media in Rural Development: Need, Opportunities and Challenges Review Articles Kandharpur 2229-6476
Building the New Age Movements: The Social Media Way in India Research Papers in Peer Reviewed Journals The Indian Journal of Social Sciences Research 2277-2227
Telugu Language Journalism in Andhra Pradesh Review Articles Shodh Sampadha 2230-8024
Journalism and Journalists research variables, and issues: A review Research Papers in Care Listed Journals Journal of Interdisciplinary Cycle Research 0022-1945 14 https://jicrjournal.com/index.php/volume-14-issue-6-june-2022/
Reimagining the role of Corporate Communications in Crisis Management Research Papers in Peer Reviewed Journals International Research Journal of Human Resource and Social Sciences 2349-4085 10 https://www.aarf.asia/pages/hr2.php?p=Volume10,Issue3,March,2023
Internet Development in India and the Changing Landscape of Media: Challenges to Traditional Media Research Papers in Care Listed Journals Mukt Shabd Journal 2347-3150 8 https://shabdbooks.com/volume-8-issue-8-2019
Corporate Social Responsibility and Public Relations: An Analysis Research Papers in UGC listed Journals Review of Research 2249-894X 6 https://oldror.lbp.world/ArchiveArticleList.aspx?id=65
The aesthetics and realism in Narsing Rao’s movies: An exploratory study of Daasi Research Papers in Care Listed Journals Journal of Interdisciplinary Cycle Research 0022-1945 13 https://jicrjournal.com/index.php/volume-13-issue-3-march-2021/
Print Media in India: Perils and Prospects in the Context of Growing Digital Media Research Papers in Peer Reviewed Journals International Journal of Research in Economics and Social Sciences(IJRESS) 2249-7382 12 https://ijress.prcponline.org/
Changing movie viewing patterns of moviegoers and the rise of multiplex theatres in India: Is it the end of the show for single-screen theatres Research Papers in Care Listed Journals Parishodh Journal 2347-3150 8 https://parishodhpu.com/index.php/volume-viii-issue-ix-september-2019/
Public Relations Campaigns and New Strategies: A Critical Analysis Research Papers in UGC listed Journals Review of Research 2249-894X 4 https://oldror.lbp.world/ArchiveArticleList.aspx?id=45
Relevance of Television in the growing OTT ecosystem Research Papers in Peer Reviewed Journals ZENITH International Journal of Multidisciplinary Research 2231- 5780 11 http://www.zenithresearch.org.in/index.php/past-issues-zijmr/474--zijmr-volume-13-issue-11-november-2023.html
Covid-19 pandemic situation: changing paradigms of digital learning and digital divide issues and challenges of inclusive education Research Papers in Care Listed Journals The International journal of analytical and experimental modal analysis 0886-9367 12 https://ijaema.com/index.php/volume-12-issue-6-june-2020-2/
Prime Minister Narendra Modi’s Mann ki Baat: Reach, Access, Comprehensibility, Involvement and Impact in Rural Telangana Research Papers in Care Listed Journals Rabindra Bharati Journal of Philosophy 0973-0087 23
Ethical and Professional Challenges in Digital Media and How to Ensure Primacy of Privacy Research Papers in Peer Reviewed Journals International Journal of Research in Social Sciences 2249-2496 14 https://www.ijmra.us/2024ijrss_april.php
Advent of digital Media and its consequences on the future of print media Research Papers in UGC listed Journals Review of Research 2249-894X 8 https://oldror.lbp.world/ArchiveArticleList.aspx?id=91
An Analytical Study on the Depiction of social issues in Shyam Benegal Films: the Telangana Context Research Papers in Care Listed Journals The International journal of analytical and experimental modal analysis 0886-9367 13 https://ijaema.com/index.php/volume-13-issue-03-march-2021/
Infodemic in the times of pandemic: A critical analysis on the role and measures of social media platforms to check the infodemic Research Papers in Care Listed Journals Mukt Shabd Journal 2347-3150 9 https://shabdbooks.com/volume-9-issue-8-2020
New Trends in Public Relations Practices: Challenges and Opportunities Research Papers in UGC listed Journals Review of Research 2249-894X 7 https://oldror.lbp.world/ArchiveArticleList.aspx?id=82
Changing landscape of media and its impact on human rights promotion and new challenges Research Papers in Care Listed Journals Wutan Huatan Jisuan Jishu Journal 1001-1749 16 https://wthtjsjs.cn/index.php/volume-16-issue-1-2020/
Understanding the Changing Landscape of Media in the Context of Emerging AI Technologies Research Papers in UGC listed Journals International Journal of Research in Social Sciences 2249-2496 14 https://www.ijmra.us/2024ijrss_december.php
Fuelling Internet growth and new media content and changing patterns of media consumption: A perspective on internet growth and new media content in India Research Papers in Care Listed Journals Journal of Interdisciplinary Cycle Research 0022-1945 11 https://jicrjournal.com/index.php/volume-11-issue-10-october-2019/
Global promotion of Indian cinema: Challenges and prospects Research Papers in UGC listed Journals Review of Research 2249-894X 8 https://oldror.lbp.world/ArchiveArticleList.aspx?id=93
Discrimination and Bias against Women in Journalism: Is It a Myth or Reality Research Papers in UGC listed Journals Review of Research 2249-894X 6 https://oldror.lbp.world/ArchiveArticleList.aspx?id=62
Covid-19 and its impact on print media: Questions of survival and need for changed business models to stay afloat in news industry Research Papers in Care Listed Journals The International journal of analytical and experimental modal analysis 0886-9367 12 https://ijaema.com/index.php/volume-12-issue-7-july-2020/
Growth of Regional Language Media: A Case Study of Indian Print Media Research Papers in UGC listed Journals Review of Research 2249-894X 8 https://oldror.lbp.world/ArchiveArticleList.aspx?id=86
Redefining the role and functions of public relations professionals in the digital media-driven changing landscape of public relations Research Papers in Care Listed Journals Parishodh Journal 2347-6648 8 https://parishodhpu.com/index.php/volume-viii-issue-xii-december-2019/
Implementation and Dilution of RTI Act: A Case Study of RTI Act-2005 in India Research Papers in Peer Reviewed Journals Tactful Management Research Journal 2319-7943 4 https://oldtm.lbp.world/ArchiveArticles.aspx?id=37
Media’s Role in Fight against Social Evils: A Case study of Media’s Campaign against Corruption in India Research Papers in UGC listed Journals Review of Research 2249-894X 8 https://oldror.lbp.world/ArchiveArticleList.aspx?id=91#10360
Impact of Advertisements on Children Research Papers in UGC listed Journals Review of Research 2249-894X 7 https://oldror.lbp.world/ArchiveArticleList.aspx?id=76
Rise of Digital Media: Is It the End of Road for Print Media Research Papers in Care Listed Journals Review of Research 2249-894X 8 https://oldror.lbp.world/ArchiveArticleList.aspx?id=88
COVID-19 and Technical Advancement brought a change in Journalism Research Papers in Care Listed Journals The International journal of analytical and experimental modal analysis 0886- 9367 13 https://ijaema.com/index.php/volume-13-issue-11-november-2021/
Covid-19 pandemic-induced disruption: New Challenges and Opportunities for Media and Entertainment sector in India Research Papers in Care Listed Journals Journal of Interdisciplinary Cycle Research 0022-1945 12 https://jicrjournal.com/index.php/volume-12-issue-v-may-2020/
Impact of Social Media on the Public Relations Practices: An Analysis Research Papers in UGC listed Journals Review of Research 2249-894X 7 https://oldror.lbp.world/ArchiveArticleList.aspx?id=80
National Education Policy (NEP) 2020- a game changer for higher education in India: An analysis of challenges and opportunities for India to emerge as the global hub of education Research Papers in Care Listed Journals Journal of Interdisciplinary Cycle Research 0022-1945 12 https://jicrjournal.com/index.php/volume-12-issue-viii-august-2020/
Challenges and Hurdles in the Implementation of Right to Information Act: Indian Experience Research Papers in UGC listed Journals Review of Research 2249-894X 7 https://oldror.lbp.world/ArchiveArticleList.aspx?id=83
The underrepresentation of Telangana filmmakers in Telugu Cinema Research Papers in Care Listed Journals The International journal of analytical and experimental modal analysis 0886- 9367 13 https://ijaema.com/index.php/volume-13-issue-10-october-2021/
Underrepresentation of women in media: Critical issues and the road ahead for gender equality Research Papers in Care Listed Journals Wutan Huatan Jisuan Jishu Journal 1001-1749 16 https://wthtjsjs.cn/index.php/volume-16-issue-2-2020/
FM Radio revolution: Is it the rebirth of radio in India Research Papers in UGC listed Journals Review of Research 2249-894X 8 https://oldror.lbp.world/ArchiveArticleList.aspx?id=92#10629
Rise in Digital Ad Spending: A New Trend in Ad Spending Research Papers in UGC listed Journals Review of Research 2249-894X 7 https://oldror.lbp.world/ArchiveArticleList.aspx?id=72
Portrayal of Women in Shyam Benegal’s films:The Telangana context Research Papers in Care Listed Journals Journal of Interdisciplinary Cycle Research 0022-1945 12
Non-Journal Publications
Title of Publication Type of Publication Publisher Role ISBN Year Link to Publication Level
Periodicals-Types and Nature Chapters in Books Dr B R Ambedkar Open University Author Local Publishers
Page Make up-Techniques and Nature Chapters in Books Dr B R Ambedkar Open University Author Local Publishers
Women Journalists fight for equality: A historical perspective of women empowerment in media Chapters in Books HISS Publications Author 978-93-5087-01 National
Periodicals - News Essays Chapters in Books Dr B R Ambedkar Open University Author Local Publishers
News Editing Chapters in Books Dr B R Ambedkar Open University Author Local Publishers
Human Rights Discourses in Global Context, HISS Publications Edited/Translated Books HISS Publications Editor 978-81-927323-9-8 National
Right to Information Act: Indian experiences Edited/Translated Books HISS Publications Editor 978-81-927323-4 National
Independent India@66 Edited/Translated Books HISS Publications Editor 978-81-927323-1-2 National
Evolution and Redefining of Indian Media in The Context of Globalization Chapters in Books HISS Publications Author 978-93-5104-688-2 National
Globalization and India: Past Experiences and Future Challenges Edited/Translated Books HISS Publications Editor 978-93-5104-688-2 National
Press in Independent India: An analysis of its success story and failing social responsibility Chapters in Books HISS Publications Author 978-81-927323-1-2 National
Human Rights and Mass Media: Critical approach towards modern mass media functioning Chapters in Books HISS Publications Author 978-81-927323-9-8 National
Writing for Periodicals-Types and Nature Chapters in Books Dr B R Ambedkar Open University Author Local Publishers
Media and Right to Information Act in India: Uses, Issues and Challenges Chapters in Books HISS Publications Author 978-81-927323-4 National
Honors and Awards
Name of the Award Awarding Body Award Category Level Award Date
State Award to Meritorious Teacher Higher Education Department, Government of Telangana Academic State 05-09-2022
Best Public Relations Teacher Award Public Relations Society of India, Hyderabad Academic National 07-08-2022
Seminar / Conference Details / Workshops
Type of Activity Name of The Event Role Duration
Seminars Emergence of Social Media: Issues and Challenges Seminars 28-03-2014 To 29-03-2014 (1 days)
Conference International conference on China in Indian Ocean Region Conference 07-12-2014 To 08-12-2014 (1 days)
Seminars investment Opportunities and Challenges in Telangana State Seminars 21-02-2017 To 22-02-2017 (1 days)
Seminars Democratic Decentralization and Women Empowerment Seminars 06-02-2014 To 07-02-2014 (1 days)
Seminars Retrieving People's History of Telangana- Participation, Perceptions and Prospects Seminars 07-09-2015 To 08-09-2015 (1 days)
Conference Public Relations Practices in Digital Era Conference 07-04-2015 To 07-04-2015 (1 day)
Conference International conference on India-Iran Contemporary Relations Conference 07-11-2013 To 08-11-2013 (1 days)
Workshops Strengthening of Research in Social Sciences Workshops 01-12-2012 To 01-12-2012 (1 day)
Seminars a two-day seminar on India - China Relations: Recent Developments Seminars 28-12-2015 To 29-12-2015 (1 days)
Conference International conference on India - Sri Lanka Relations: Strengthening SAARC Conference 08-11-2012 To 09-11-2012 (1 days)
Conference National conference on B.R Ambedkar and Ideological Journalism Conference 29-01-2020 To 31-01-2020 (2 days)
Seminars Role of Social Media in Women Empowerment Seminars 05-02-2018 To 06-02-2018 (1 days)
Seminars Journalism: Yesterday and Today Seminars 08-02-2010 To 09-02-2010 (1 days)
Seminars Media and Good Governance Seminars 31-03-2013 To 31-03-2013 (1 day)
Seminars Rejuvenation of Telangana Economy: Opportunities and Challenges Seminars 12-04-2017 To 13-04-2017 (1 days)
Seminars Emergence of Social Media: Issues and Challenges Seminars 28-03-2014 To 29-03-2014 (1 days)
Seminars Synergizing Higher Education in the Context of NEP-2020: Strategies for Implementation Seminars 22-12-2021 To 23-12-2021 (1 days)
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