| Title | Prof. | First Name | Garima | Last Name | Gupta |
|
|
|---|---|---|---|---|---|---|---|
| Designation | Professor | ||||||
| Department | Faculty of Management Studies | ||||||
| garimagupta@fms.edu | |||||||
| Webpage | http://garimagupta.com | ||||||
| Phone.no | 27666383 | ||||||
| Employement Info | |||||||
|---|---|---|---|---|---|---|---|
| Employee Type | Nature Of Employment | ||||||
| Teaching | Permanent | ||||||
| Educational Qualifications | |||||||
|---|---|---|---|---|---|---|---|
| Degree/Certification Name | Institution | Year of Completion | |||||
| Ph.D. - PhD | DU | 2006 | |||||
| M.Phil. | DU | 2002 | |||||
| PG | DU | 2000 | |||||
| UG | DU | 1998 | |||||
| PG | IGNOU | ||||||
| Development of E-content | ||||||||
|---|---|---|---|---|---|---|---|---|
| Name of The Module | Platform/Organization | Date of Launching | ||||||
| Introduction to Marketing-2 | Other | 23-06-2015 | ||||||
| Introduction to Marketing-1 | Other | 15-06-2015 | ||||||
| Myths of Selling | Other | 11-06-2020 | ||||||
| Pricing Decisions | Other | 29-09-2015 | ||||||
| PR, Personal Selling, and Sales Management | Other | 12-06-2017 | ||||||
| Advertising | Other | 05-04-2017 | ||||||
| Green Marketing and Rural Marketing | Other | 28-09-2017 | ||||||
| Sales Promotion | Other | 31-05-2017 | ||||||
| Services Mix and Relationship | Other | 01-12-2017 | ||||||
| Wholesaling and Retailing | Other | 18-07-2017 | ||||||
| Distribution Channels | Other | 19-06-2017 | ||||||
| Marketing Promotion | Other | 22-03-2017 | ||||||
| Sales Promotion-2 | Other | 05-06-2017 | ||||||
| Consumer Behaviour-1 | Other | 14-03-2017 | ||||||
| Introduction to Personal Selling-1 | Other | 16-03-2020 | ||||||
| Advertising-2 | Other | 01-05-2017 | ||||||
| Retailing | Other | 03-08-2017 | ||||||
| Theories of Selling-2 | Other | 17-06-2020 | ||||||
| Theories of Selling-1 | Other | 15-06-2020 | ||||||
| Consumer Behaviour-2 | Other | 17-03-2017 | ||||||
| Avertising- Ethical, Social and Regulatory Aspects | Other | 17-05-2017 | ||||||
| Introduction to Services Marketing | Other | 17-08-2017 | ||||||
| Generating Leads | Other | 02-07-2020 | ||||||
| Sales Planning and Control | Other | 25-08-2020 | ||||||
| Sales Volume and Cost Analysis | Other | 26-08-2020 | ||||||
| Sales Presentation | Other | 13-07-2020 | ||||||
| Sales Quotas | Other | 28-08-2020 | ||||||
| Sales Coordination | Other | 13-08-2020 | ||||||
| Sales Follow-Up | Other | 21-07-2020 | ||||||
| Introduction to Personal Selling-2 | Other | 16-03-2020 | ||||||
| Sales Forecasting | Other | 27-08-2020 | ||||||
| Understanding Customers and Buying Motives | Other | 10-06-2020 | ||||||
| Prospecting and Qualifying | Other | 29-06-2020 | ||||||
| Evaluation of Sales Performance | Other | 17-08-2020 | ||||||
| Presentation and Demonstration Planning | Other | 15-07-2020 | ||||||
| Ethics in Selling | Other | 29-07-2020 | ||||||
| Handling Objections | Other | 16-07-2020 | ||||||
| Closing the Sales | Other | 20-07-2020 | ||||||
| Reports and Documents in Selling | Other | 03-08-2020 | ||||||
| Preapproach and Approach | Other | 10-07-2020 | ||||||
| Sales Territory | Other | 31-08-2020 | ||||||
| Sales Budget | Other | 24-08-2020 | ||||||
| Research Supervision Overview | |||||||
|---|---|---|---|---|---|---|---|
| PhD Scholars Supervised | PhD Degrees Awarded | Theses Submitted | |||||
| 6 | 8 | 0 | |||||
| Research Publications | |||||||
|---|---|---|---|---|---|---|---|
| Title of Article | Type of Publication | Name of Journal | ISSN | Journal Volume | Year | Link to Article | DOI (Digital Object Identifier) |
| Brand Communication-in-Crisis and Brand-Specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category | Research Papers in Scopus Listed Journals | Journal of Creative Communications | DOI: 10.1177/09732586211067840 | ||||
| Consumers' Response to Foreign Brands: Strategic Implications from Qualitative Perspective | Research Papers in Peer Reviewed Journals | Amity Journal of Marketing | ISSN: 2455-975X | 2 | |||
| Chatbot for Educational Services: Confirmation and Assessment of Quality Dimensions | Research Papers in Care Listed Journals | IITM Journal of Business Studies | ISSN: 2393-9451 | ||||
| Consumers’ Preference of Package Attributes and Willingness to Buy Ready-to-Eat Food | Research Papers in Peer Reviewed Journals | Envision: International Journal of Commerce and Management | ISSN: 0973-5976 | 7 | |||
| Strengthening Ecotourism: Insights from Tourists’ Awareness and willingness to Travel to Eco-Destinations | Research Papers in Peer Reviewed Journals | Thoughts on Education | ISSN: 2320-4710 | 3 | |||
| Value Added Telecom Services: Examining the Impact and Linkages | Research Papers in Peer Reviewed Journals | JIMQUEST Journal of Management and Technology | ISSN: 0975-6280 | 10 | |||
| Shopper Satisfaction and Behaviour: Linkages and Influence of Key Value Dimensions | Research Papers in Peer Reviewed Journals | DCAS Journal of Management and IT Applications | ISSN: 2277-9728 | 1 | |||
| Shoppers’ In-store Experience: Investigating the Effect of Product, Store, and Situational Attributes | Research Papers in Peer Reviewed Journals | MAIMS Journal of Management | ISSN: 2249-0116 | 9 | |||
| Gender Stereotypes in Advertising | Research Papers in Peer Reviewed Journals | MAIMS Journal of Management | ISSN: 2249-0116 | 10 | |||
| User Generated Communication: Understanding the Content Factors, Motivation to Share and Purchase Intentions of Travel Consumers. | Research Papers in Peer Reviewed Journals | JIMQUEST Journal of Management and Technology | ISSN: 0975-6280 | 13 | |||
| Green Attributes and Customer-Based Brand Equity: Synthesis and Examination of Banking Services | Research Papers in Care Listed Journals | NMIMS Management Review | ISSN: 0971-1023 | 38 | |||
| Drivers of Green Adoption: Synthesizing the Organisational and Consumer Perspective | Research Papers in Peer Reviewed Journals | JIMQUEST Journal of Management and Technology | ISSN: 0975-6280 | 14 | |||
| After Sales Services and Consumer Satisfaction: Insights from Conjoint Analysis | Research Papers in Peer Reviewed Journals | Indian Journal of Economics and Business | 17 | ||||
| Impact of Trust and Reviews on Online Purchase Intentions: A Study in the Context of Covid-19 | Research Papers in Peer Reviewed Journals | NICE Journal of Business | 14 | ||||
| Synthesis and Analysis of Factors affecting Environmentalism: A Meta-Analysis Approach | Research Papers in Peer Reviewed Journals | New Horizons | ISSN: 2277-5218 | 18 | |||
| Panic Buying in Stock Markets: Insights from Bibliometric Analysis | Research Papers in Peer Reviewed Journals | Gitam Journal of Management | 20 | ||||
| Omni-channel Retail: The Nuances of Channel Choice and Switch Behaviour | Research Papers in Peer Reviewed Journals | Tecnia Journal of Management Studies | 17 | ||||
| Differently ‘Green’: Dissecting Variations in Consumers’ Green Adoption | Research Papers in Care Listed Journals | Business Studies | 2024 | ||||
| Green Adoption and Organization Performance: Assessing the Effect of Environmental Proactivity | Research Papers in Care Listed Journals | IITM Journal of Business Studies | Special Issue | 2024 (Accepted Only) | |||
| Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis. | Research Papers in Scopus Listed Journals | Vision: The Journal of Business Perspective | 25 | ||||
| Measuring Service Quality: SERVQUAL Vs. SERVPERF Scales | Research Papers in Scopus Listed Journals | Vikalpa: The Journal for Decision Makers | 29 | ||||
| An Investigation into Consumer Behaviour for Energy Labeled Products | Research Papers in Scopus Listed Journals | Vision: The Journal of Business Perspective | ISSN: 0972-2629 | 17 | |||
| Predisposition towards Foreign Brands and Materialism: A Quantitative Assessment | Research Papers in Scopus Listed Journals | Journal of Asia Business Studies | ISSN: 1558-7894 | 11 | |||
| Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits | Research Papers in Scopus Listed Journals | FIIB Business Review | 8 | ||||
| Converging Resources and Co-Producing for Innovation: Evidence from Healthcare Services | Research Papers in Scopus Listed Journals | European Journal of Innovation Management | ISSN: 1460-1060) | 23 | |||
| Quality-Satisfaction-Loyalty Linkage and Switching Costs: Findings in the Context of Online Life Insurance | Research Papers in Scopus Listed Journals | International Journal of Business Excellence | 21 | ||||
| The Role of Social Influence and e-Service Quality in Impacting Loyalty for Online Life Insurance: A SEM-based Study | Research Papers in Scopus Listed Journals | International Journal of Business Excellence | 3 | ||||
| Green Dimensions, Environment Orientation and Size: Impact Assessment on Operational Performance of Manufacturing Firms. | Research Papers in Scopus Listed Journals | Global Business Review | ISSN: 0972-1509 | ||||
| Green Efforts and Sustainable Development: A Review of India and the World Scenario | Research Papers in Care Listed Journals | The Orissa Journal of Commerce | ISSN-0974-8482 | 41 | |||
| Prioritizing Factors of Panic Buying Behaviour: A Neutrosophic Analytical Approach | Research Papers in Scopus Listed Journals | IIM Kozhikode Society & Management Review | |||||
| Colours in Logos: A Study of Consumers’ Perception of Colour and Brand Personality Associations. | Research Papers in UGC listed Journals | Business Analyst | ISSN: 0973-211X | 35 | |||
| Service versus Relationship: An Investigation into Quality Dimensions for Loyalty and WOM in Online Retail | Research Papers in UGC listed Journals | Effulgence | ISSN: 0972-8058 | 13 | |||
| Antecedents of Store Footfall and Loyalty: An Investigation from an Integrated Perspective | Research Papers in UGC listed Journals | Journal of Commerce and Business Studies | ISSN: 2322-0767 | 2 | |||
| Market Orientation and Service Innovation: Examining the Linkages to Organisation Performance | Research Papers in UGC listed Journals | Indore Management Journal | ISSN: 0975-1653 | 7 | |||
| Online Brand Trust: An Antecedent-Consequence Framework’ | Research Papers in Care Listed Journals | SJCC Management Research Review | ISSN: 2249-4359 | 8 | |||
| Complaint Handling and Shoppers’ Response Outcomes: An Investigation in the Context of Online Retail | Research Papers in Care Listed Journals | Review of Professional Management | ISSN: 0972-8686 | 16 | |||
| Non-Journal Publications | |||||||
|---|---|---|---|---|---|---|---|
| Title of Publication | Type of Publication | Publisher | Role | ISBN | Year | Link to Publication | Level |
| Marketing of Services: Quality Dimensions | Text/Reference/Subject Books/Other | New Century Publications, New Delhi | Author | ISBN: 978-81-7708-256-2 | National | ||
| Transforming Management Education | Edited/Translated Books | New Delhi Publishers, New Delhi | Editor | ISBN: 978-93-86453-36-5 | National | ||
| Management Practices in the Digital Age | Edited/Translated Books | New Delhi Publishers, New Delhi | Editor | ISBN: 978-93-86453-37-2 | National | ||
| Research Projects | ||||||
|---|---|---|---|---|---|---|
| Project Title | Project Type | Year Of Sanction | Outcome/Output | Duration | ||
| Assessing the Impact of Utilitarian and Hedonic Shopping Value on Consumers’ Behavioural Intentions | Minor | 2013 | 02-09-2013 To 29-03-2014 (6 months, 27 days) | |||
| Loyalty Programs: Examining the Linkages with Share of Wallet and Store Loyalty | Minor | 2014 | 01-09-2014 To 31-03-2015 (6 months, 30 days) | |||
| Green Marketing Practices: A Study of Select Firms in Manufacturing Sector | Minor | 2015 | 01-09-2015 To 31-03-2016 (6 months, 30 days) | |||
| Chatbot Application in Digital Learning Environment: A Quantitative Assessment of Attributes and Outcomes | Minor | 2021 | 01-10-2021 To 31-03-2022 (5 months, 30 days) | |||
| Understanding Omnichannel Shoppers: A Study of Purchase and Channel Switching Behaviour | Minor | 2022 | 03-10-2022 To 31-03-2023 (5 months, 28 days) | |||
| Professional Development Programmes | |||||||
|---|---|---|---|---|---|---|---|
| Programme Title | Sponsoring Institution | Organizing Institution | Role | Type of Programme | |||
| Research Structuring & Publication Process | Self | Centre for Research & Training National Foundation for Entrepreneurship Development, Coimbatore, Tamil Nadu | Attendee | Faculty Development Programmes | |||
| Visual Storytelling Using Power BI | Self | FIIB | Attendee | Other | |||
| Rethinking Management Education in Digital Age | FMS | Organizer | Other | ||||
| Cyber Crimes and Security | FMS | Organizer | Other | ||||
| Unfolding Goods and Services Tax | FMS | Organizer | Other | ||||
| Netnographic Research Design | Fore School of Management | Attendee | Other | ||||
| Annual Refresher Programme in Teaching (ARPIT-2021) | Self | Ministry of Education, GoI | Attendee | Refresher Program | |||
| Personality Development and Leadership Skills | FMS | CPDHE | Attendee | Other | |||
| ICT Enhanced Teaching Learning and Creating MOOCs | Self | Ramanujan and Shivaji College | Attendee | Faculty Development Programmes | |||
| Research Methodology and Technology Led Paradigm Shift in Teaching and Learning Process | Self | PGDAV Eve College | Attendee | Faculty Development Programmes | |||
| Unstructured Data Extraction, Analysis through NVIVO & R’ | Self | IIML-Noida | Attendee | Other | |||
| FDP | Self | Lakshmi Bai College | Attendee | Faculty Development Programmes | |||
| FDP | Self | Zakir Husain College | Attendee | Faculty Development Programmes | |||
| Refresher in Commerce | FMS | CPDHE | Attendee | Refresher Program | |||
| Refresher in Commerce | FMS | CPDHE | Attendee | Refresher Program | |||
| Banking FDP | PGDAV Eve College, DU | ICICI Bank | Attendee | Faculty Development Programmes | |||
| Orientation Program | PGDAV Eve College, DU | CPDHE | Attendee | Orientation Programme | |||
| Talk Poster Presented | |||||||
|---|---|---|---|---|---|---|---|
| Name of the Activity | Role | Date of Activity | |||||
| Paper Presentation | Participant | 21-01-2022 | |||||
| Paper Presentation | Participant | 27-11-2021 | |||||
| Paper Presentation | Participant | 23-01-2020 | |||||
| Paper Presentation | Participant | 26-07-2019 | |||||
| Paper Presentation | Participant | 29-03-2019 | |||||
| Paper Presentation | Participant | 27-02-2019 | |||||
| Paper Presentation | Participant | 27-12-2018 | |||||
| Paper Presentation | Participant | 01-12-2018 | |||||
| Paper Presentation | Participant | 16-11-2018 | |||||
| Paper Presentation | Participant | 11-01-2018 | |||||
| Paper Presentation | Participant | 10-11-2017 | |||||
| Paper Presentation | Participant | 28-04-2017 | |||||
| Paper Presentation | Participant | 08-11-2016 | |||||
| Paper Presentation | Participant | 04-11-2016 | |||||
| Paper Presentation | Participant | 16-04-2016 | |||||
| Paper Presentation | Participant | 16-03-2016 | |||||
| Paper Presentation | Participant | 26-02-2016 | |||||
| Paper Presentation | Participant | 24-07-2015 | |||||
| Paper Presentation | Participant | 06-02-2015 | |||||
| Paper Presentation | Participant | 08-02-2014 | |||||
| Paper Presentation | Participant | 21-02-2013 | |||||
| Paper Presentation | Participant | 09-01-2013 | |||||
| Session Chair | Speaker | 05-11-2016 | |||||
| Session Chair | Speaker | 08-11-2016 | |||||
| Invited Lecture | Speaker | 25-08-2017 | |||||
| Invited Lecture | Speaker | 27-03-2018 | |||||
| Invited Lecture | Speaker | 24-10-2019 | |||||
| Invited Lecture | Speaker | 14-01-2020 | |||||
| Invited Lecture | Speaker | 23-01-2020 | |||||
| Invited Lecture | Speaker | 14-05-2020 | |||||
| Invited Lecture | Speaker | 16-05-2020 | |||||
| Invited Lecture | Speaker | 31-10-2020 | |||||
| Invited Lecture | Speaker | 23-10-2021 | |||||
| Invited Lecture | Speaker | 01-01-2022 | |||||
| Key Note Address | Speaker | 27-01-2022 | |||||
| Key Note Address | Speaker | 31-03-2023 | |||||