|
Research Publications
|
| Title of Article |
Type of Publication |
Name of Journal |
ISSN |
Journal Volume |
Year |
Link to Article |
DOI (Digital Object Identifier) |
|
From Automation to Co-Creation: A Systematic Review of Generative and Predictive AI in Advertising and Its Implications for Ethics and Education
|
Research Papers in Peer Reviewed Journals
|
Abhigyan
|
|
|
2026 |
|
10.1177/09702385261457699
|
|
Modelling critical Impeding factors to gamification adoption: An ISM-MICMAC Analysis
|
Research Papers in Scopus Listed Journals
|
Global Business and Organisational Excellence
|
|
|
2026 |
|
10.1002/joe.70045
|
|
Developing Environment Intelligence Quotient (EIQ): A Path to Sustainability
|
Research Papers in Scopus Listed Journals
|
Corporate Social responsibilitye and Environmental Management
|
|
33 |
|
|
10.1002/csr.70431
|
|
More, less, or optimum? Consumers’ evaluation and response to choice in mobile apps
|
ABDC (Australian Business Deans Council)
|
Empirical Economic Letters
|
|
|
2025 |
|
10.5281/zenodo.18107869
|
|
Brand Communication-in-Crisis and Brand-Specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category
|
Research Papers in Scopus Listed Journals
|
Journal of Creative Communications
|
|
|
|
|
DOI: 10.1177/09732586211067840
|
|
Music Streaming App Service Quality (MSASQ) Scale: Service Quality Dimensions for Music Streaming Apps
|
Research Papers in Scopus Listed Journals
|
Benchmarking: An International Journal
|
|
|
2025 |
|
|
|
Prioritizing Factors of Panic Buying Behaviour: A Neutrosophic Analytical Approach
|
Research Papers in Scopus Listed Journals
|
IIM Kozhikode Society & Management Review
|
|
|
2023 |
|
https://doi.org/10.1177/22779752231166186
|
|
Green Adoption and Organization Performance: Assessing the Effect of Environmental Proactivity
|
Research Papers in Care Listed Journals
|
IITM Journal of Business Studies
|
|
Special Issue |
2024 (Accepted Only) |
|
|
|
Differently ‘Green’: Dissecting Variations in Consumers’ Green Adoption
|
Research Papers in Care Listed Journals
|
Business Studies
|
|
|
2024 |
|
|
|
Omni-channel Retail: The Nuances of Channel Choice and Switch Behaviour
|
Research Papers in Peer Reviewed Journals
|
Tecnia Journal of Management Studies
|
|
17 |
|
|
|
|
Panic Buying in Stock Markets: Insights from Bibliometric Analysis
|
Research Papers in Peer Reviewed Journals
|
Gitam Journal of Management
|
|
20 |
|
|
|
|
Synthesis and Analysis of Factors affecting Environmentalism: A Meta-Analysis Approach
|
Research Papers in Peer Reviewed Journals
|
New Horizons
|
ISSN: 2277-5218
|
18 |
|
|
|
|
Impact of Trust and Reviews on Online Purchase Intentions: A Study in the Context of Covid-19
|
Research Papers in Peer Reviewed Journals
|
NICE Journal of Business
|
|
14 |
|
|
|
|
After Sales Services and Consumer Satisfaction: Insights from Conjoint Analysis
|
Research Papers in Peer Reviewed Journals
|
Indian Journal of Economics and Business
|
|
17 |
|
|
|
|
Drivers of Green Adoption: Synthesizing the Organisational and Consumer Perspective
|
Research Papers in Peer Reviewed Journals
|
JIMQUEST Journal of Management and Technology
|
ISSN: 0975-6280
|
14 |
|
|
|
|
Consumers' Response to Foreign Brands: Strategic Implications from Qualitative Perspective
|
Research Papers in Peer Reviewed Journals
|
Amity Journal of Marketing
|
ISSN: 2455-975X
|
2 |
|
|
|
|
User Generated Communication: Understanding the Content Factors, Motivation to Share and Purchase Intentions of Travel Consumers.
|
Research Papers in Peer Reviewed Journals
|
JIMQUEST Journal of Management and Technology
|
ISSN: 0975-6280
|
13 |
|
|
|
|
Gender Stereotypes in Advertising
|
Research Papers in Peer Reviewed Journals
|
MAIMS Journal of Management
|
ISSN: 2249-0116
|
10 |
|
|
|
|
Shoppers’ In-store Experience: Investigating the Effect of Product, Store, and Situational Attributes
|
Research Papers in Peer Reviewed Journals
|
MAIMS Journal of Management
|
ISSN: 2249-0116
|
9 |
|
|
|
|
Shopper Satisfaction and Behaviour: Linkages and Influence of Key Value Dimensions
|
Research Papers in Peer Reviewed Journals
|
DCAS Journal of Management and IT Applications
|
ISSN: 2277-9728
|
1 |
|
|
|
|
Strengthening Ecotourism: Insights from Tourists’ Awareness and willingness to Travel to Eco-Destinations
|
Research Papers in Peer Reviewed Journals
|
Thoughts on Education
|
ISSN: 2320-4710
|
3 |
|
|
|
|
Colours in Logos: A Study of Consumers’ Perception of Colour and Brand Personality Associations.
|
Research Papers in UGC listed Journals
|
Business Analyst
|
ISSN: 0973-211X
|
35 |
|
|
|
|
Measuring Service Quality: SERVQUAL Vs. SERVPERF Scales
|
Research Papers in Scopus Listed Journals
|
Vikalpa: The Journal for Decision Makers
|
|
29 |
|
|
|
|
An Investigation into Consumer Behaviour for Energy Labeled Products
|
Research Papers in Scopus Listed Journals
|
Vision: The Journal of Business Perspective
|
ISSN: 0972-2629
|
17 |
|
|
|
|
Predisposition towards Foreign Brands and Materialism: A Quantitative Assessment
|
Research Papers in Scopus Listed Journals
|
Journal of Asia Business Studies
|
ISSN: 1558-7894
|
11 |
|
|
|
|
Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits
|
Research Papers in Scopus Listed Journals
|
FIIB Business Review
|
|
8 |
|
|
|
|
Converging Resources and Co-Producing for Innovation: Evidence from Healthcare Services
|
Research Papers in Scopus Listed Journals
|
European Journal of Innovation Management
|
ISSN: 1460-1060)
|
23 |
|
|
|
|
Quality-Satisfaction-Loyalty Linkage and Switching Costs: Findings in the Context of Online Life Insurance
|
Research Papers in Scopus Listed Journals
|
International Journal of Business Excellence
|
|
21 |
|
|
|
|
The Role of Social Influence and e-Service Quality in Impacting Loyalty for Online Life Insurance: A SEM-based Study
|
Research Papers in Scopus Listed Journals
|
International Journal of Business Excellence
|
|
3 |
|
|
|
|
Green Dimensions, Environment Orientation and Size: Impact Assessment on Operational Performance of Manufacturing Firms.
|
Research Papers in Scopus Listed Journals
|
Global Business Review
|
ISSN: 0972-1509
|
|
|
|
|
|
Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis.
|
Research Papers in Scopus Listed Journals
|
Vision: The Journal of Business Perspective
|
|
25 |
|
|
|
|
Value Added Telecom Services: Examining the Impact and Linkages
|
Research Papers in Peer Reviewed Journals
|
JIMQUEST Journal of Management and Technology
|
ISSN: 0975-6280
|
10 |
|
|
|
|
Service versus Relationship: An Investigation into Quality Dimensions for Loyalty and WOM in Online Retail
|
Research Papers in UGC listed Journals
|
Effulgence
|
ISSN: 0972-8058
|
13 |
|
|
|
|
Antecedents of Store Footfall and Loyalty: An Investigation from an Integrated Perspective
|
Research Papers in UGC listed Journals
|
Journal of Commerce and Business Studies
|
ISSN: 2322-0767
|
2 |
|
|
|
|
Market Orientation and Service Innovation: Examining the Linkages to Organisation Performance
|
Research Papers in UGC listed Journals
|
Indore Management Journal
|
ISSN: 0975-1653
|
7 |
|
|
|
|
Online Brand Trust: An Antecedent-Consequence Framework’
|
Research Papers in Care Listed Journals
|
SJCC Management Research Review
|
ISSN: 2249-4359
|
8 |
|
|
|
|
Complaint Handling and Shoppers’ Response Outcomes: An Investigation in the Context of Online Retail
|
Research Papers in Care Listed Journals
|
Review of Professional Management
|
ISSN: 0972-8686
|
16 |
|
|
|
|
Green Efforts and Sustainable Development: A Review of India and the World Scenario
|
Research Papers in Care Listed Journals
|
The Orissa Journal of Commerce
|
ISSN-0974-8482
|
41 |
|
|
|
|
Green Attributes and Customer-Based Brand Equity: Synthesis and Examination of Banking Services
|
Research Papers in Care Listed Journals
|
NMIMS Management Review
|
ISSN: 0971-1023
|
38 |
|
|
|
|
Chatbot for Educational Services: Confirmation and Assessment of Quality Dimensions
|
Research Papers in Care Listed Journals
|
IITM Journal of Business Studies
|
ISSN: 2393-9451
|
|
|
|
|
|
Consumers’ Preference of Package Attributes and Willingness to Buy Ready-to-Eat Food
|
Research Papers in Peer Reviewed Journals
|
Envision: International Journal of Commerce and Management
|
ISSN: 0973-5976
|
7 |
|
|
|
