|
Research Publications
|
| Article Name |
Publication Type |
Journal Name |
ISSN No |
Volume |
Year |
URL |
DOI |
|
‘Product Related Antecedents of Consumer Involvement: An
Empirical Investigation’
|
Research Papers in Scopus Listed Journals
|
Vikalpa-The Journal for Decision Makers
|
0256-0909
|
25 |
2000 |
|
https://journals.sagepub.com/doi/abs/10.1177/0256090920000112
|
|
‘Relevance of Personal Factors as Antecedents of Consumer
Involvement: An Exploration’
|
Research Papers in Scopus Listed Journals
|
Vision: The Journal of Business Perspective
|
0972-2629
|
6 |
2002 |
|
https://doi.org/10.1177/097226290200600102
|
|
‘Pulse Polio Programme in India - A Marketing Perspective to Government Initiatives’
|
Research Papers in Peer Reviewed Journals
|
Business Analyst
|
0973- 211X
|
|
2010 |
https://www.srcc.edu/business-analyst |
|
|
‘A Conceptual Framework on Customer Lifetime value: Its
Components and Metrics’
|
Research Papers in Peer Reviewed Journals
|
Business Analyst
|
0973-211x
|
32 |
2011 |
|
|
|
‘Political Advertising and Voting Behaviour in India: Mediating Role of
Voting Decision Involvement’
|
Research Papers in Peer Reviewed Journals
|
GSTF Journal of Law and Social Sciences
|
2010-4804
|
1 |
2012 |
|
10.5176_2251_2853_1.1.8
|
|
‘Environmental Consciousness, Its Antecedents and
Behavioural Outcomes’
|
Research Papers in Scopus Listed Journals
|
Journal of Indian Business Research (JIBR)
|
1755_4195
|
5 |
2013 |
|
10.1108/JIBR-10-2012-0080
|
|
‘Environmental Consciousness, Its Antecedents and
Behavioural Outcomes’
|
Research Papers in Peer Reviewed Journals
|
Journal of Commerce & Business Studies,
|
2322-0767
|
1 |
2013 |
commerce.journal.du.ac.in |
|
|
Framework of Understanding Customer Relationship with the Firm
|
Research Papers in Peer Reviewed Journals
|
IIM Journal
|
2277-4211
|
2(1) |
2013 |
|
|
|
‘Customer Evaluation of Technology-Based Self-Service Options in India’
|
Research Papers in Peer Reviewed Journals
|
MAIMS Journal of Management
|
2249-0116
|
9 |
2014 |
https://maims.ac.in/2021/04/13/journal-of-management-vol-16/ |
|
|
‘An Investigation into Consumer Behaviour for Energy
Labeled Products’
|
Research Papers in Scopus Listed Journals
|
Vision: The Journal of Business Perspective
|
0972-2629 (print) 2249-5304 (web)
|
17 |
2013 |
|
10.1177/0972262913505368
|
|
‘An Investigation into Consumer Search and Evaluation Behavior: Effect of Brand Name and Price Perceptions’
|
Research Papers in Scopus Listed Journals
|
Vision -The Journal for Business Perspective
|
0972-2629 (print) 2249-5304 (web)
|
20(1) |
2016 |
htthttps://journals.sagepub.com/doi/10.1177/0972262916628946 |
doi.org/10.1177/0972262916628946
|
|
‘A Study of Customer Life Time Value and Its Impact on
Customer Retention’
|
Research Papers in Peer Reviewed Journals
|
Journal of Marketing Vista
|
2249-9067
|
6(1) |
2016 |
https://www.ipeindia.org/journal-of-marketing-vistas/ |
|
|
‘From Complaint Handling to Customer Commitment: An
Investigation in Indian Context’
|
Research Papers in Peer Reviewed Journals
|
Journal of Commerce & Business Studies
|
2322-0767
|
3(1) |
2016 |
|
|
|
‘Assessing Sustainable Food Buying Behavior of
Postgraduate Students
|
Research Papers in Peer Reviewed Journals
|
Journal of Commerce & Business Studies
|
2322-0767
|
3(2) |
2016 |
http://journal.commerce.du.ac.in/ |
|
|
‘Revisiting Environmental Kuznet’s Curve: An
Empirical Analysis of India and China Carbon Emission’
|
Research Papers in Peer Reviewed Journals
|
Hermeneutics- A Biannual Refereed International Journal of Business and Social Studies
|
2231-6353
|
7(1) |
2017 |
|
|
|
Consumer Involvement-Its Meaning, Antecedents and Consequences
|
Research Papers in Peer Reviewed Journals
|
Business Analyst
|
0973-211X
|
16(2) |
1995 |
https://www.srcc.edu/business-analyst |
No DOI
|
|
Green purchase intentions, collectivism and materialism: an empirical investigation
|
Research Papers in Peer Reviewed Journals
|
The Delhi University Journal of the Humanities and Social Sciences
|
2348-4357
|
4 |
2017 |
https://journals.du.ac.in/humsoc/current-issue.html |
|
|
Determinant factors of consumer’s green purchase intention: The mediating role of innovativeness
|
Research Papers in UGC listed Journals
|
Journal of Business Studies
|
0975-0150
|
39 |
2018 |
https://journalofbusinessstudies.in/ |
|
|
Environmental consciousness and consumer lifestyle.
|
Research Papers in Peer Reviewed Journals
|
Business Analyst
|
0973 - 211X
|
39 |
2018 |
https://www.srcc.edu/system/files/Article%203.pdf |
|
|
A Study of relationship of franchisor and franchisee.
|
Research Papers in Peer Reviewed Journals
|
Business Analyst
|
0973 - 211X
|
39(1) |
2019 |
https://www.srcc.edu/system/files/Article-9-A%20STUDY%20OF%20RELATIONSHIP.pdf |
|
|
Role of medical representatives in influencing medicine prescription behavior of doctors
|
Research Papers in Care Listed Journals
|
Journal of Business Thought
|
ISSN (Print) : 2231-1734 ISSN (Online) : 2581-8104
|
10 |
2019 |
https://www.informaticsjournals.com/index.php/jbt/article/view/23767/18891 |
https://doi.org/10.18311/jbt/2019/23767
|
|
Motivations for youths' political participation on social media: Implications for political marketers
|
Research Papers in UGC listed Journals
|
International Journal of Indian Culture and Business Management
|
online 1753-0814 ISSN print 1753-0806
|
22(1) |
2021 |
https://www.inderscience.com/jhome.php?jcode=ijicbm |
DOI: 10.1504/IJICBM.2020.10028537
|
|
An investigation into corporate trust and its linkages
|
Research Papers in Web of Science Listed Journals
|
Journal of Business Research
|
0148-2963
|
117 |
2020 |
https://www.sciencedirect.com/journal/journal-of-business-research/vol/117/suppl/C |
https://doi.org/10.1016/j.jbusres.2020.06.009
|
|
Consumers’ engagement with social media Ads: Conceptualizing a holistic model
|
Research Papers in Peer Reviewed Journals
|
Delhi Metropolitan Education-Journal of Management (DMEJM)
|
e-ISSN 2582-9432
|
1(1) |
2020 |
https://dmejm.dme.ac.in/about-dmejm/ |
|
|
Facebook Ad engagement: A cross-cultural analysis
|
Research Papers in Scopus Listed Journals
|
Global Business Review
|
09730664, 09721509
|
30(1) |
2022 |
|
https://doi.org/10.1177%2F09721509211007115
|
|
Concern For the Environment and Awareness of Eco-friendly products: A study of urban Indian Consumers
|
Research Papers in Scopus Listed Journals
|
International Journal of Sustainable Society
|
1756-2546, print -1756-2538
|
14(2) |
2022 |
https://www.inderscience.com/jhome.php?jcode=ijssoc |
10.1504/IJSSOC.2022.124865
|
|
Factors affecting green purchase behaviour: A systematic literature review
|
Research Papers in Web of Science Listed Journals
|
Business Strategy & The Environment
|
online 1099-0836
|
32(4) |
2022 |
https://onlinelibrary.wiley.com/journal/10990836 |
DOI: 10.1002/bse.3237
|
|
OTT Platforms Resilience to COVID-19- A study of Business Strategies and Consumer Media Consumption in India
|
Research Papers in Scopus Listed Journals
|
International Journal of Organizational Analysis
|
1934-8835
|
|
2022 |
|
DOI 10.1108/IJOA-06-2021-2816
|
