Title Dr. First Name HARSH Last Name VERMA
Designation Professor
Department Faculty of Management Studies
Email harshverma@fms.edu
Webpage
Employement Info
Employee Type Nature Of Employment
Teaching Retired
Educational Qualifications
Degree/Certification Name Institution Year of Completion
Ph.D. - Marketing University of Delhi
Teaching Experience (Within Institution)
Designation Duration
Lecturer/reader/ professor 11-12-1989 To 07-09-2023 (33 years, 8 months, 27 days)
Research Supervision Overview
PhD Scholars Supervised PhD Degrees Awarded Theses Submitted
1 1 0
Research Publications
Title of Article Type of Publication Name of Journal ISSN Journal Volume Year Link to Article DOI (Digital Object Identifier)
Brand Pride: Concept and Measurement Review Articles Journal of Product and Brand Management 2024 10.1108/JPBM-06-2023-2023-4555
Brand Pride: Concept and Measurement Review Articles Journal of Product and Brand Management 2024 10.1108/JPBM-06-2023-2023-4555
Purpose, Semiotics, and Rhetoric: A study of select brands Research Papers in Peer Reviewed Journals Journal of Business Thought 14, 2023 2023 https://www.informaticsjournals.com/index.php/jbt/article/view/33187 10.18311/jbt/2023/33187
How can we encourage mindful consumption? Insights from mindfulness and religious faith Research Papers in Peer Reviewed Journals Journal of Consumer Marketing 40 10.1108/JCM-11-2021-5011]
Honors and Awards
Name of the Award Awarding Body Award Category Level Award Date
The Escorts Book Award Delhi Management Association Any Other National 31-07-1993
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