| Title | Dr. | First Name | Sivaguru | Last Name | M |
|
|
|---|---|---|---|---|---|---|---|
| Designation | Assistant Professor | ||||||
| Department | Faculty of Management Studies | ||||||
| Webpage | |||||||
| Phone.no | 011-27666382 | ||||||
| Employement Info | |||||||
|---|---|---|---|---|---|---|---|
| Employee Type | Nature Of Employment | ||||||
| Teaching | Permanent | ||||||
| Educational Qualifications | |||||||
|---|---|---|---|---|---|---|---|
| Degree/Certification Name | Institution | Year of Completion | |||||
| Ph.D. - Doctor of Philosophy | National Institute of Technology, Tiruchirappalli | 2021 | |||||
| PG | Pondicherry University | 2011 | |||||
| UG | Periyar University | 2007 | |||||
| Qualifications | |||||||
|---|---|---|---|---|---|---|---|
| Examination Name | Conducting Body | Date of Passing | |||||
| NET | University Grants Commission (UGC) | 02-01-2018 | |||||
| Fellow Academies | |||||||
|---|---|---|---|---|---|---|---|
| Fellowship Academy | Award Name | Year Of Award | |||||
| University Grants Commission (UGC) | Junior Research Fellowship (JRF) | 2017 | |||||
| Courses/Subjects Taught | ||||||
|---|---|---|---|---|---|---|
| Teaching Activity Type | Course Title | Semester | Total Assigned Classes | Number of Classes Taught | Duration | |
| Lecture | Marketing Research | 2 | 1 | 1 | 31-07-2024 To 31-12-2024 (5 months) | |
| Lecture | Information Technology Management | 1 | 3 | 14 | 03-07-2023 To 31-01-2024 (6 months, 28 days) | |
| Lecture | Marketing Analytics | 3 | 1 | 14 | 01-08-2023 To 31-01-2024 (5 months, 30 days) | |
| Lecture | Management Information System | 2 | 3 | 14 | 01-07-2024 To 31-12-2025 (1 years, 5 months, 30 days) | |
| Research Supervision Overview | |||||||
|---|---|---|---|---|---|---|---|
| PhD Scholars Supervised | PhD Degrees Awarded | Theses Submitted | |||||
| 1 | 0 | 0 | |||||
| Research Publications | |||||||
|---|---|---|---|---|---|---|---|
| Title of Article | Type of Publication | Name of Journal | ISSN | Journal Volume | Year | Link to Article | DOI (Digital Object Identifier) |
| Dynamic customer segmentation – A case study using the modified dynamic fuzzy c-means clustering algorithm | Research Papers in Web of Science Listed Journals | Granular Computing | https://doi.org/10.1007/s41066-022-00335-0 | ||||
| Performance-enhanced rough k-means clustering algorithm | Research Papers in Web of Science Listed Journals | Soft Computing | https://doi.org/10.1007/s00500-020-05247-2 | ||||
| Modified dynamic fuzzy c-means clustering algorithm – Application in dynamic customer segmentation | Research Papers in Web of Science Listed Journals | Applied Intelligence | https://doi.org/10.1007/s10489-019-01626-x | ||||
| Non-Journal Publications | |||||||
|---|---|---|---|---|---|---|---|
| Title of Publication | Type of Publication | Publisher | Role | ISBN | Year | Link to Publication | Level |
| Making indian SME’s globally competitive through information and communication technology (ICT) adoption | Full Paper in Conference Proceedings/Other | Vels University, Chennai, Tamilnadu, India | Author | National | |||
| Impact of globalization in the performance of micro and small enterprises in India | Full Paper in Conference Proceedings/Other | Scott Christian College, Nagercoil, Tamilnadu, India | Author | National | |||
| Indian companies act 2013 and its impact on CSR spending by companies | Full Paper in Conference Proceedings/Other | Sun Institution, Thiruvannamalai, Tamilnadu, India | Author | National | |||
| Identifying areas where SME’s can adapt sustainable business practices to discharge CSR by evaluating the present case scenarios | Full Paper in Conference Proceedings/Other | SITAMS, Chittoor, Andhra pradesh, India | Author | National | |||
| Research Projects | ||||||
|---|---|---|---|---|---|---|
| Project Title | Project Type | Year Of Sanction | Outcome/Output | Duration | ||
| Sustainable Marketing - A Study of Indian Companies | Minor | 2023 | Ongoing since 31-08-2023 (1 years, 8 months, 8 days) | |||
| Improving Customer Lifetime Value Prediction Using Deep Learning Techniques | Minor | 2024 | Ongoing since 02-09-2024 (8 months, 7 days) | |||