Title Dr. First Name Aastha Last Name Verma
Designation Assistant Professor
Department Faculty of Management Studies
Email aasthaverma@fms.edu
Webpage
Phone.no 9811208423
Employement Info
Employee Type Nature Of Employment
Teaching Permanent
Educational Qualifications
Degree/Certification Name Institution Year of Completion
Ph.D. - Marketing (Management) Faculty of Management Studies, University of Delhi 2018
PG Bharati Vidyapeeth University 2008
Qualifications
Examination Name Conducting Body Date of Passing
NET UGC 05-01-2019
NET UGC 26-12-2010
Fellowship Details
Name Of Fellowship Awarding Body Fellowship Level
UGC - JRF (Junior Research Fellowship) UGC National
UGC - SRF (Senior Research Fellowship) UGC National
Teaching Experience (Outside Institution)
Designation Institute Duration
Assistant Professor Netaji Subhas University of Technology 11-06-2021 To 13-03-2023 (1 years, 9 months, 2 days)
Research Supervision Overview
PhD Scholars Supervised PhD Degrees Awarded Theses Submitted
2 0 0
Research Publications
Title of Article Type of Publication Name of Journal ISSN Journal Volume Year Link to Article DOI (Digital Object Identifier)
Game on! A state-of-the-art overview of doing business with gamification Research Papers in Web of Science Listed Journals Technological Forecasting and Social Change 1873-5509 198 https://doi.org/10.1016/j.techfore.2023.122988
Role of Fear on Consumers’ Buying Tendencies: Mediating Role of Social Media Usage Research Papers in Scopus Listed Journals FIIB Business Review 2319-7145 https://doi.org/10.1177/23197145231186281
Prioritizing Factors of Panic Buying Behaviour: A Neutrosophic Analytical Approach Research Papers in Scopus Listed Journals IIM Kozhikode Society & Management Review 2277-9752 https://doi.org/10.1177/22779752231166186
Cyber Security: A Review of Cyber Crimes, Security Challenges and Measures to Control Research Papers in Scopus Listed Journals Vision: The Journal of Business Perspective 0972-2629 https://doi.org/10.1177/09722629221074760
Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits Research Papers in Scopus Listed Journals FIIB Business Review 2319-7145 8(2) https://doi.org/10.1177/2319714519843689
Predisposition towards foreign brands and materialism: a quantitative assessment Research Papers in Web of Science Listed Journals Journal of Asia Business Studies 1558-7894 11 https://doi.org/10.1108/JABS-08-2015-0144
Materialism, Impulse Buying and Conspicuous Consumption: A Qualitative Research Research Papers in Web of Science Listed Journals Global Business Review 0972-1509 17 (1) https://doi.org/10.1177/0972150915610682
Gamification for sustainable consumption: A state-of-the-art overview and future agenda Research Papers in Web of Science Listed Journals Business Strategy and the Environment 2024 https://doi.org/10.1002/bse.4021
Non-Journal Publications
Title of Publication Type of Publication Publisher Role ISBN Year Link to Publication Level
Battling COVID-19 with Process Model of Integrated Digital Technology: An Analysis of Qualitative Data Chapters in Books Springer Author 978-981-16-1573-3 International
Impact of Indian Consumer’s Predisposition towards foreign brands on their Conspicuous Consumption and Impulse Buying Behaviour: Marketing strategy for International Marketers Full Paper in Conference Proceedings/Other McGraw Hill Publications Author National
Research Projects
Project Title Project Type Year Of Sanction Outcome/Output Duration
A Study of Sustainable Waste Management Practices in Higher Educational Institutes: Special Reference to Delhi University. Minor 2018 Completed 08-04-2018 To 16-01-2019 (9 months, 8 days)
A Study to Examine the Motivational level of Industry Workers: A Case Focuses on Parle Biscuits Pvt ltd. Minor 2019 Completed 17-04-2019 To 23-01-2020 (9 months, 6 days)
Professional Development Programmes
Programme Title Sponsoring Institution Organizing Institution Role Type of Programme
DIGITAL MARKETING WORKSHOP : Emerging Trends and Opportunities Post Covid-19 Department of Management, Ramlal Anand College, South Campus, Delhi University. Ramlal Anand College, University of Delhi Organizer Other
Certificate Course on Personal Tax Planning in E Filing Ramlal Anand College, South Campus, Delhi University. Department of Management, Ramlal Anand College, University of Delhi Organizer Short Term Program
Competition and Skills Enhancement Course Department of Management, Ramlal Anand College, South Campus, Delhi University. Department of Management & Career Counselling and Placement Cell, Ramlal Anand College, University of Delhi Organizer Short Term Program
Qualitative Research Methods Department of Management, Ramlal Anand College, South Campus, Delhi University. University of Amsterdam, Netherlands Attendee Short Term Program
Marketing Analytics Department of Management, Ramlal Anand College, South Campus, Delhi University. University of Virginia, USA Attendee Short Term Program
Industrial Training - Planning, Organizing, Scheduling (Scrap Management) Netaji Subhas University of Technology EMU Car Shed, Northern Railway Ghaziabad Attendee Other
AICTE Recognized Faculty Development Program Netaji Subhas University of Technology AICTE Attendee Faculty Development Programmes
Certification course for National Initiative of Technical Teachers Training (NITTT) Netaji Subhas University of Technology All India Council for Technical Education (AICTE) Attendee Short Term Program
Refresher Course - ADVANCED RESEARCH METHODOLOGY Teaching Learning Centre, Ramanujan College Attendee Refresher Program
Honors and Awards
Name of the Award Awarding Body Award Category Level Award Date
International Conference Participation - Kualalumpur, Malaysia ICSSR (100% funded) Research International 12-03-2014
Best Research Paper Award IIM - Kozhikode Research University 03-12-2022
Top Performing Mentor NPTEL - Swayam Academic National 13-12-2022
Talk Poster Presented
Name of the Activity Role Date of Activity
International Conference on Advances in Management Practices - 2021 (ICAMP 2021) Chair 18-12-2021
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