|
Research Publications
|
| Title of Article |
Type of Publication |
Name of Journal |
ISSN |
Journal Volume |
Year |
Link to Article |
DOI (Digital Object Identifier) |
|
From active participation to engagement in online communities: Analysing the mediating role of trust and commitment
|
Research Papers in Peer Reviewed Journals
|
Journal of Marketing Communications
|
|
|
2017 |
|
|
|
A Conceptual Presentation of Customer Engagement in the Context of Social Media - An Emerging Market Perspective
|
Research Papers in Peer Reviewed Journals
|
International Journal in Management & Social Sciences
|
|
|
2016 |
|
|
|
Exploring Active Participation in Virtual Communities and the Role of Community Benefits: An Empirical Study of University Students in India
|
Research Papers in Peer Reviewed Journals
|
Global Business Review
|
|
|
2019 |
|
|
|
Marketing at the Bottom of the Pyramid: Literature review and future research agenda
|
Research Papers in Peer Reviewed Journals
|
International Journal of Consumer Studies
|
|
|
2022 |
|
|
|
A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior
|
Research Papers in Peer Reviewed Journals
|
Journal of Islamic Marketing
|
|
|
2022 |
|
|
|
Workplace ostracism: a qualitative enquiry
|
Research Papers in Peer Reviewed Journals
|
Personnel Review
|
|
|
2023 |
|
|
|
Customer engagement in an e-commerce brand community: An empirical comparison of alternate models
|
Research Papers in Peer Reviewed Journals
|
Journal of Research in Interactive Marketing
|
|
|
2019 |
|
|
|
Their Control will Make or Break the Sustainable Clothing Deal - A Study of the Moderating Impact of Actual Behavioural Control on the Purchase Intention-Behaviour Gap for Sustainable Clothing in India
|
Research Papers in Peer Reviewed Journals
|
Australasian Accounting, Business and Finance Journal
|
|
|
2021 |
|
|
