Professor 
Professor Prof. Kulveen Trehan
Professor, University School of Mass Communication, Guru Gobind Singh Indraprastha University, New Delhi
Administrative Responsibilities
Associate Director, Students’ Welfare, EDC, GGSIPU
Associate Proctor, GGSIPU
Areas of Interest
Advertising & PR, Media Literacy, AI & Media, Digital/Social Media, Cultural Studies & Sports
Education
BA(Hons) Economics, Punjab University, Chandigarh (Awarded National Scholarship); Masters in Mass Communication, Punjab University, Chandigarh, UGC NET & JRF; Ph.D. (Mass Communication), Punjabi University, Patiala
Additional Qualifications
Publications (Books)
Coffee Table Books
Writer & Editor Silver Jubilee Book, GGSIPU
Editorial and Design Advisor, Yearbook 2019, GGSIPU
Editor & Design Advisor, VIVIDHATA , GGSIPU Yearbook 2024-25
Research Publications in Journals
Widely published in reputed international media, marketing, and communication journals by Taylor and Francis, Springer, Intellect, Sage, indexed in SCOPUS, Web of Science, Publons, ProQuest, and UGC Care.
Book Chapters
More than 20 Book chapters published in international edited volumes published by Routledge UK, Palgrave Mcmillian USA, Springer Nature Singapore, Sage, Pearson, Atlantic, and others.
International reports
Authored in Global report “Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport”, & Global report “Olympic and Paralympic Analysis 2024: Mega events, media, and the politics of sport”, University of Texas at Austin Centre for Sports Communication and Media and Centre for Comparative Politics and Media Research, USA.
Conference Papers
More than 50 research papers presented at prestigious international conferences such as ICA, IAMCR, Moscow Readings, AMIC in Canada, France, the UK, Russia, the USA, South America, Singapore, Spain, and at top Indian HEIs like IIT Delhi, MICA, University of Delhi, UoH, ISB, JMI, etc.
Awards and Distinctions
1.Conferred Educator of the Year Award 2024 by e4m group of media organisations
2.Conferred Public Relations Excellence Award 2025 by Public Relations Society of India (PRSI)
3.Conferred Iconic Women Award under the Exceptional Leaders of Excellence Category by Women Economic Forum in April 2019.
Research Projects, Grants & Consultancies
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Project Director, Major Research Project, Indian Council of Social Science Research (ICSSR), Govt of India Title: Mapping the Digital Media Literacy of Adolescents: An Empirical Study of Urban and Rural Delhi NCR |
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Awarded Individual Consultancy ( Research), Hero Vired Title: Survey Project on the Hero Skills of the Future-2025 and Beyond |
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Awarded Individual Advisory Consultancy, UNESCO-IPDC/DRN Title: UNESCO-IPDC Project on Advancing Journalism Education in South Asia led by DRN ( Digital Rights Nepal) |
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International Research Grant Winner (2022),IAMCR & Urban Communication Fund USA Dr. Kulveen Trehan & Ms Dishha Medhavi (Ph.D. Scholar) Title: Street art for Covid-19 Preparedness and Response among Urban Poor of New Delhi in India |
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International Research Grant Winner (2022) , IAMCR&UNICEF Dr. Kulveen Trehan Project Advisor ; Researcher : Ms Sneh Gupta(Ph.D. Scholar) Title: Empowering Adolescent Girls through Digital Intervention in Rural Rajasthan |
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Dr. Kulveen Trehan: PI (2019-2020), GGSIPU (FRGS) Title:Social Media and Sexual Harassment of Women at Workplaces: A Study of #METOO movement in India |
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Dr Kulveen Trehan: PI (2020-2021), GGSIPU Title: Online Advocacy on Social Media to Address Climate Change in India: A Study |
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Dr Kulveen Trehan: PI(2016-2017), GGSIPU Title: Role of Television Advertising Literacy in Combating Deceptive Practices in Brand Advertising” |
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Dr. Kulveen Trehan : PI (2021-2022), GGSIPU Title:1 Framing Indian Sports Women in Social Media during Tokyo Olympics 2020 : A Study |
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Collaborative Research Projects |
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Contributed as a Researcher (Social Media Case and discourse Analysis) to a research project on Gender and Media “The M3 on Man, Male and Masculinity Project” a collaboration between NWMI & Gothe Institut (Germany), New Delhi Led by Prof Usha Raman (UOH) & Laxmi Murthy (NWMI). |
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Completed a Research Project titled ‘Study on impact of Covid-19 on agrarian part of the country” in July 2020 as an interdepartmental collaboration of researchers from USS, GGSIPU, New Delhi. |
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Collaborated on a nationwide survey on Research on Online Teaching and Learning (ROTL) in a team of 10 members from across the country. The findings were presented in Media Mantra, organized by SNDT Women’s University, Mumbai, in June 2021. |
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Contributed ( content analysis ) to Gender and Media Monitoring Project (GMMP, India ), 2025, led by Prof. (Rtd.) Padmaja Shaw (NMWI) |
E-Content Development & MOOCs
Developed several 4 Quadrant Modules for e-PG Pathshala, SWAYAM MOOCs, and UNICEF
Invited as resource person in MMTTC FDPs on E-content development
Association with Professional Bodies
Other Achievements
Invited as a Visiting Professor to teach Intercultural Communication and Indian Media at THN , Nürnberg, Germany (2023) .
Invited to OHM Lectureship Programme, Technishe Houshulle , Germany to deliver a series of lectures and presentations to German scholars and colleagues from May 2-May 12 , 2022 (online).
Distinguished honour to be part of the Grand Jury of e4m awards in English Journalism 40on40 awards with esteemed media personalities like Vikram Chandra, Rajdeep Sardesai ,Vir Sanghi , Sonia Singh and Others on April 9,2022.
Invited as Jury Member for TRF –UNESCO Fellowships and Media Fellowships by IDEOSYNC .
Invited to deliver a special lecture on Advertising Literacy at Moscow State University, Russia
Invited to deliver lectures on Media in India & Intercultural communication in Technische Hochschule Nürnberg Georg Simon Ohm in the framework of OHM- Lectureship program.by University of Nuremberg, Germany in 2020.
Invited for Expert Consultation Meet on AI in Kathmandu, Nepal
Chaired International conference sessions in UK, South America, Spain, Nairobi, France, Singapore, etc.
External Expert Member, BOS, University Institute of Design, Department of Fashion Design, Chandigarh University
External Member, BOS, University Institute of Mass Communication, CU
Member, Selection Committee, SHABDARTH Advertising Agency empaneled by the Govt. of Delhi.
Member, Expert Committee to design Curriculum for "Video Production"- one-year certificate course under WCSC project, Govt. of Delhi.
Member of the Expert Committee to design the curriculum for the Diploma programme in Advertising and Persuasive Communication at SOJNMS, IGNOU, New Delhi.
Member, Expert Committee, PG course in advertising, IGNOU (MOOCs)
Member, Committee to develop nine modules for PG programme on SBCC, UNICEF
Invited Talks (Panelist) : Have been invited as a panelist by ICA, IAMCR, UNESCO, UNICEF, International Communication Division, AEJMC, ICA regional hub, Global alliance for Social and Behavioral Change, IAWRT, WJEC & IIMC, TIFF & UNESCO, CIFFI, MICA, exchange4media.com, Business World, NMWI & Gothe Institut, PRSI, ICAN, UoH, JMI, SNDT Mumbai, besides University of Delhi, PU, AU, etc., for various discussions on Media and Communication Issues.
Workshops: Invited as a resource person to conduct workshops on research methodology and AI, research design, advertising, public relations and IMC for Corporate Communication Officers at Public Sector and Private Sector Organizations like EIL, Indian OIL, GAIL, Ministry of Tribal Affairs, Polycon Industries, TU, Nepal, Indian Institute of Mass Communication, IGNOU, CERT, NCERT, University of Delhi, University of Hyderabad, Mysore University, MCRC, Jamia Millia Islamia, Delhi Technical University Manipal Institute of Communication, MAHE, Ashoka University, Central University of Jharkhand , Presidency College Bangalore , PU, CU, KU, Bennet University, JLU, Sharda University, among others.
Keynote Speaker & Guest of Honour
Have been invited as Keynote Speaker and Guest of Conferences & Summits and roundtables on media literacy, digital inequalities, and climate change
Special lectures at Indian Institute of Mass Communication, Min of I & B. Govt of India since 2012
Resource person for Training Courses organised by Min. of Information and Broadcasting, Govt. of India
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