Professor 
Professor Visiting Research Scholar at Kobe University, Japan associated with International Business Group (Under the guidance of Prof. Hideki Yoshihara, Prof. of International Business), Research Institute for Economics and Business Administration, Kobe University, Japan, April 1990-March 1991.
Marketing , Strategy, Development informatics, Academic Administration & Research, Accreditation and Ranking
Prof. Neena Sinha is a Fulbright Scholar (2024 Fulbright-Nehru International Education Administrators Program, USA) and one of the senior-most Professors at the University School of Management Studies (USMS), Guru Gobind Singh Indraprastha University, New Delhi. With over three decades of academic, research, and institutional leadership experience, she is widely recognised for her contributions to marketing, consumer behaviour, sustainability studies, development informatics, and higher education governance.
Her scholarship has earned significant global visibility, with 4,193 citations and an h-index of 23, reflecting the depth, continuity, and influence of her research. She has authored over 150 research papers, presented at major international conferences, and engaged with scholarly associations such as the Academy of Management, the Strategic Management Society, and GIFT (Life Member).
Prof. Sinha’s academic journey includes international exposure early in her career at the Research Institute for Economics and Business Administration, Kobe University, Japan, and faculty service at BITS Pilani. Her global engagements further include academic visits to the University of Manchester (UK), Osaka University (Japan), Saint Petersburg State University (Russia), and, most recently, leading U.S. universities through the Fulbright-Nehru IEA Program, including the University of Chicago, Northwestern University, University of Notre Dame, Purdue University, University of Maryland Baltimore, the School of the Art Institute of Chicago, Gallaudet University, and Malcolm X College.
At GGS IP University, Prof. Sinha has played pivotal roles in academic administration and institution-building. She has served as:
Through these roles, she has contributed significantly to accreditation reform, quality enhancement, curriculum development, and policy processes that strengthened the university’s academic standing. In teaching and learning,
Prof. Sinha is known for her student-centric, experiential, and innovation-driven pedagogy. She integrates digital tools, analytics, organisation development labs, case-based learning, structured internships, and global best practices into the classroom. Her work aligns strongly with the vision of NEP 2020 and future-oriented management education.
She is deeply committed to student mentoring, guiding learners in academic, professional, and personal growth. Her research focuses on Strategy, Marketing, and Development Informatics. Her specialities include Mentorship, Academic Excellence & Research, Accreditation and Ranking, and Career Counselling. Prof. Neena Sinha’s career exemplifies leadership, scholarship, and a sustained commitment to institutional development and student success.
Professor 
