Title Ms. First Name Dhun Last Name
Designation Assistant Professor
Department Department of Commerce
Email dhun@ip.du.ac.in
Webpage
Employement Info
Employee Type Nature Of Employment
Teaching Permanent
Educational Qualifications
Degree/Certification Name Institution Year of Completion
M.Phil. University of Delhi 2021
PG University of Delhi 2019
UG University of Delhi 2017
Qualifications
Examination Name Conducting Body Date of Passing
NET NTA 12-07-2019
Teaching Experience (Within Institution)
Designation Duration
Assistant Professor Presently Working since 22-09-2023 (2 years, 9 months, 13 days)
Research Publications
Title of Article Type of Publication Name of Journal ISSN Journal Volume Year Link to Article DOI (Digital Object Identifier)
Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM Research Papers in Scopus Listed Journals Journal of Internet Commerce Online ISSN: 1533-287X 22 2022 https://www.tandfonline.com/doi/full/10.1080/15332861.2022.2125220 https://doi.org/10.1080/15332861.2022.2125220
Sentiment Analysis - A Potent Tool for Evaluating Social Media Influencers Research Papers in Web of Science Listed Journals Pacific Business Review International 0974-438X 13 2021 http://www.pbr.co.in/2021/May.aspx
Non-Journal Publications
Title of Publication Type of Publication Publisher Role ISBN Year Link to Publication Level
Harnessing Ancient Wisdom: Strengthening R&D Capabilities for Atma Nirbhar Bharat Chapters in Books Eureka Publications Author 978-81-959897-2-0 2023 National
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