Title Dr. First Name BHARATHY A. Last Name
Designation Assistant Professor
Department Community College Lawspet
Email
Webpage
Phone.no 04132255806
Employement Info
Employee Type Nature Of Employment
Teaching Permanent
Educational Qualifications
Degree/Certification Name Institution Year of Completion
Ph.D. - PhD in Management Dravidian University 2016
M.Phil. Alagappa University 2007
UG University of Madras 2004
PG University of Madras 1996
Certificate NIIT 1993
Teaching Experience (Within Institution)
Designation Duration
Assistant Professor Presently Working since 10-04-2012 (14 years, 6 months, 6 days)
Lecturer 08-06-2005 To 10-04-2012 (6 years, 10 months, 2 days)
Lecturer 03-06-1996 To 13-04-1998 (1 years, 10 months, 10 days)
Teaching Experience (Outside Institution)
Designation Institute Duration
Lecturer Pondicherry University 04-06-1998 To 19-02-2003 (4 years, 8 months, 15 days)
Research Supervision Overview
PhD Scholars Supervised PhD Degrees Awarded Theses Submitted
5 0 0
Research Publications
Title of Article Type of Publication Name of Journal ISSN Journal Volume Year Link to Article DOI (Digital Object Identifier)
Service Quality Assessment of a Digital Library Platform: Towards Quality Research for a Developed Nation Research Papers in UGC listed Journals IJCRT 13 2025 https://ijcrt.org/viewfulltext.php?&p_id=IJCRT2508436
Holistic Assessment of Positive Youth Development: Towards Viksit Bharat 2047 Research Papers in UGC listed Journals IJIRT ISSN: 2582-3 9 2025 https://doi.org/10.55041/IJSREM51745 https://doi.org/10.55041/IJSREM51745

Hitching up intention to adopt sustainable daily lifestyle among Gen-z Research Papers in UGC listed Journals Global Journal for Research Analysis ISSN 22778160 14 2025 https://www.worldwidejournals.com/global-journal-for-research-analysis-GJRA/file.php?val=hitching-up-intention-to-adopt-sustainable-daily-lifestyle-among-genz_July_2025_1728532540_3602410.pdf
Technology Mediation and Location Moderation Influencing Emotional Intelligence on Online Learning Efficacy: a Catalyst Driving SDG Research Papers in Peer Reviewed Journals Journal of Lifestyle and SDG Review 2965 730 X 5 2025 https://doi.org/10.47172/2965-730X.SDGsReview.v5.n03.pe05787 https://doi.org/10.47172/2965-730X.SDGsReview.v5.n03.pe05787

Learner Acceptance of Mobile Learning & Its Impact on Academic Achievement: A Conceptual Framework Research Papers in Care Listed Journals International Journal of Innovative Research and Technology ISSN: 2349-6002 11 2024 https://ijirt.org/Article?manuscript=167065
Emotional capacity influencing e-learning readiness: mediated by technology use factor Research Papers in UGC listed Journals Mukt Shabd Journal ISSN NO : 2347-3150 8 2024 https://drive.google.com/file/d/1-pfDpAtgwmXhSceqAttfSHz-omMr34EA/view
Green products Buyer Behaviour – Towards Environmental Sustainability Research Papers in UGC listed Journals International Journal of Information Research & Review 2 2024 https://www.ijirr.com/sites/default/files/issues-pdf/IJIRR-4028.pdf
Wellbeing of Adolescent Girl’s Toward Empowering India’s Demographic Dividend Research Papers in Care Listed Journals International Journal of Business and Management Invention ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X 13 2024 https://ijbmi.org/papers/Vol(13)2/1302149156.pdf
Digital technology mediated communication changing the face of E-learning Research Papers in Care Listed Journals International Journal of Scientific Research ISSN No. 2277 - 8179 Vol:12 2023 https://www.worldwidejournals.com/international-journal-of-scientific-research-(IJSR)/fileview/digital-technology-mediated-communication-changing-the-face-of-elearning_September_2023_5316272692_4923857.pdf DOI : 10.36106/ijsr

Online User Behaviour of Social Media Consumers - A Study on Influence Of Technological Factors Research Papers in Peer Reviewed Journals World Journal of Management & Economics (ABDC Journal) 16 2023
Homophily Predicting Online Interpersonal Influence Research Papers in UGC listed Journals Shodhsamhita Volume No. VIII, Issue 12 (IV), Pg 46 - 54
Consumer Adoption of Digital banking Channels: Seedling Transformation towards Cashless India Research Papers in UGC listed Journals International Journal of Research Culture & Society Special Issue:3, Feb 2018, Pg 29-35
Influence of Herzberg Two factor Theory on Retail Job Performance Research Papers in UGC listed Journals Research Review International Journal of Multidisciplinary July 2018 Special Issue, Pg 94 - 98
Impact of Motivation strategies on Retail Job Performance Research Papers in UGC listed Journals Sumedha Journal of Management Vol. 7, Issue4, Pg 39-46
Predictors of Employee Motivation: A Magic Wand for Organizational Success Research Papers in Peer Reviewed Journals Research Review International Journal of Multidisciplinary International peer Reviewed Online Journal Vol. 4, Issue 8, Pg 148 - 153
Handloom Weaving – No Longer Music of Rural Houses: A curtain raiser on the Health Problems of Traditional Weavers Research Papers in UGC listed Journals International Journal of Business & Administration research Review 230-232; Vol 2, Issue 12 , October- December 2015
Mediation of Techno Stress : The need for strategic change agents in BPO/ITES Organizations Research Papers in UGC listed Journals International Journal of Management and Social Science Research Review pp 14-19; Vol 1, Issue 14, 2015
An Exploratory study of Oh So Social Media Adoption by Top Automobile Brands in India Research Papers in UGC listed Journals Journal of the Gujarat Research Society Vol. 21, Issue 19, Pg 369 - 380
Contrast & Comparison of the Pervasiveness of Occupational Stress Among BPo/ITes Employees in Chennai & Puducherry Regions Research Papers in UGC listed Journals International Journal of Applied Research Pgs 28-33
Empowering the disabled at Pondicherry University – A Case Study Approach Research Papers in UGC listed Journals Indian Journal of Applied Research Vol: 3, Issue 5, May 2013. Pg: 57-58
Analysis of Structural changes in FDI on Indian retail and its impact on the demand for Retail Professional Skill sets Research Papers in UGC listed Journals Zenith International Journal of Business Economics & Management Research Vol: 3, Issue 12, Dec. 2013 Pg: 38-44
Economic Empowerment of Women in Beauty Services Segment: Is it the Beginning of the Era of Sustainable Development? , Research Papers in UGC listed Journals PARIPEX – Indian Journal of research Pg. No: 215-217 , Vol. 2, Issue 3, March 2013
Aggregators of Services: The new economy digital platform driving entrepreneurship Research Papers in UGC listed Journals International Journal of Research & Analytical Reviews Vol. 6, Special Issue 2019, Pg 41 - 44
Understanding socio-technographics of The social networking site users Research Papers in Peer Reviewed Journals Journal of Critical Reviews Vol. 7, Issue 11, Pg 2499 - 2506
Business Process Reinvention Post Covid 19: The Road Ahead Research Papers in Peer Reviewed Journals Alochana Chakra Journal Vol. 9, Issue 6,
Tracing Digital Marketing impact on Business Dynamics Post Covid 19 Backlash Research Papers in Peer Reviewed Journals Wesleyan Journal of Research Vol. 13, Issue 4, Pg 148 - 156
Call for Women Technopreneur’s – A Case Study Approach to Afoot Social Changes towards making India Research Papers in Peer Reviewed Journals Journal of Management and Science Issue 2, Pg 191 - 198
Work Place Stress at IT/BPM Companies: The Rising Need for Wellness Officers Research Papers in Peer Reviewed Journals Research Explorer Vol. 6, September 2018 Special Issue, Pg 45 - 50
A Perceptual Analysis of Employee Work Life Balance in ITES/BPO Sector Research Papers in Peer Reviewed Journals South Asian Academic Research Journal Pg. No. 12-25, Vol. 2 , Issue 7 , June 2012
Service Quality Assessment for Channel Partners For Idea Cellular Ltd. Research Papers in Peer Reviewed Journals International Journal of Management & Social Science Research Review, Vol. 1 Issue 29, November 2016 pg 110-113
Appraisal of relaxation measures towards operation of stress dimension at BPO/ITES workplaces Research Papers in Peer Reviewed Journals International Journal of applied Management and Business Utility Vol: 2 , Issue 1 ,Jan – March 2014 Pg: 133-139
Online Interpersonal Behaviour in SNS Research Papers in Peer Reviewed Journals Indian Journal of Applied Psychology Volume 55, April 2018 pp11-17
Interventions A footing Occupational Stress of Bpo/ITes employees – Towards transforming the business in India Research Papers in Peer Reviewed Journals International Journal of Research in Organizational Behavior and Human Resource Management September 2017 ( Asian Research Consortium ) Vol.5 No:3 pp. 1-10
Innovative skill based vocational education through community colleges – Towards Solution Research Papers in Peer Reviewed Journals International Journal of Business, Management & Social Science pp 66-70; Vol IV, Issue 10(1), June 2015
Social Networking sites usage behavior : Uses & Gratification Theory Perspective Research Papers in UGC listed Journals Paripex – Indian journal of Research (International Journal) Volume 6, Issue 11, November 2017 pp 621 -623
Perception towards sustainable employee engagement and progression Research Papers in UGC listed Journals International Journal of Management, Technology & Engineering Vol. 9, Issue 5, Pg 448 - 454
Sociotechnographics evaluation of social networking site users in higher Education Research Papers in UGC listed Journals Studies in Indian Place Names vol. 40, Issue 59, Pg 77 - 84
Health Issues of BPO/BPM Employees: The need for strategic shift from HRM to Employee Wellbeing Managers Research Papers in UGC listed Journals Ajanta – International multidisciplinary Quarterly Research Journal Vol. 8, Issue 1, Pg 163 - 172
Social Relationship Factors as Predictors of Consumer Social Media Behavior Research Papers in UGC listed Journals Ajanta – International multidisciplinary Quarterly Research Journal Vol. 7, Issue 1, Pg 91-101
Indian Industries Marching Ahead: Post An Ocean of Covid 19 Chaos Research Papers in UGC listed Journals ITIHAS:The Journal of Indian Management Vol. 10, Issue 3, Pg 34-40
Post Pandemic Social Media Engagement of FMCG Brands Research Papers in UGC listed Journals Sodhsamhita Volume No. VIII, Issue 12 (IV), Pg 71 - 80
Website content Analysis of Super brands in India : A new Management Fashion Research Papers in Peer Reviewed Journals Journal of Management Science Vol. 1 January 2017 Pg 98 -107
FDI in Indian Retailing: A Critical Appraisal of the Impact of Supermarkets on Traditional Kiranas & Mom & Pop stores Research Papers in Peer Reviewed Journals International Journal of Retailing & Marketing Pg. No. 36-47 , Vol. 4, No:2, July 2012
Technology Mediation and Location Moderation Influencing Emotional Intelligence on Online Learning Efficacy: a Catalyst Driving SDG Research Papers in Scopus Listed Journals Journal of Lifestyle and SDG Review 2965730 S 5 2025 dgsreview.org/LifestyleJournal/article/view/5787 https://doi.org/10.47172/2965-730X.SDGsReview.v5.n03.pe05787

Website Content Analysis: A Data Analytics Tool for Mining Needle from the Haystack Research Papers in Peer Reviewed Journals South India Journal of Social Sciences 21 2023
Digital technology mediated communication changing the face of E-learning Research Papers in Peer Reviewed Journals International Journal of Scientific Research 2023
Wellbeing of Adolescent Girl’s Toward Empowering India’s Demographic Dividend Research Papers in Peer Reviewed Journals International Journal of Business and Management Invention 13 2024 https://ijbmi.org/papers/Vol(13)2/1302149156.pdf
Green products Buyer Behaviour – Towards Environmental Sustainability Research Papers in Care Listed Journals International Journal of Information Research & Review 2 2024 https://www.ijirr.com/sites/default/files/issues-pdf/IJIRR-4028.pdf
Learner Acceptance of Mobile Learning & Its Impact on Academic Achievement: A Conceptual Framework Research Papers in Peer Reviewed Journals Asian Journal of Economics, Finance & Management 11 2024 https://ijirt.org/Article?manuscript=167065
Antecedence of Readiness for Online Learning in Social Science Discipline Research Papers in Care Listed Journals Asian Journal of Economics, Finance & Management 5 2023 https://globalpresshub.com/index.php/AJEFM/article/view/1902
Antecedence to Online Learning Efficacy: Sensitization of Drivers in a University Education System. Research Papers in Care Listed Journals The International Journal of Analytical & Experimental Modal Analysis 0886 9367 2024 DOI:18.0002.IJAEMA.2024.V16I10.200001.01568597179076135 DOI:18.0002.IJAEMA.2024.V16I10.200001.01568597179076135

Non-Journal Publications
Title of Publication Type of Publication Publisher Role ISBN Year Link to Publication Level
Gender Parity & Women Empowerment Edited/Translated Books Bonfring Editor 1970 National
Gender Diverse and Inclusive Ecosystem: Behind Successful Women Chapters in Books Bonfring Publishers Author 1970 National
India's Landmark Maternity Bill : Getting Ready for a Working Mother Friendly Workplace Chapters in Books Bonfring Publishers Author 1970 National
Holistic Entrepreneurship – The New FMCG Mantra Chapters in Books Bonfring Publishers Author 1970 National
Pandemic Covid 19: A Catalyst for Entrepreneurial Growth & Development Chapters in Books Bonfring Publishers Author 1970 National
Pandemic Covid 19: A Catalyst for Entrepreneurial Growth & Development Chapters in Books Bonfring Publishers Author 1970 National
FDI in Retail @ Crossroads in India: The case of click Vs Brick & Mortar Stores Chapters in Books SELP Publication Author 1970 National
“Work Place Gender Parity – The Way Forward” Chapters in Books Jayalakshmi Publications, Madurai Author 1970 National
Indias Landmark Maternity Bill: Getting redy for a working women friendly workplace Chapters in Books Bonfring Author 1970 National
Marketing Power …to survive, to grow and to prosper Text/Reference/Subject Books/Other Xpress Publishing, Imprint of Notion Press Author 1970 National
Gender Parity & Women Empowerment Text/Reference/Subject Books/Other Bonfring Publishers Author 1970 National
Business Process Outsourcing (Concepts & Practices) Text/Reference/Subject Books/Other TIJ Research Publications PTE. Ltd. Singapore. Author 1970 National
Occupational Stress of Employees in BPO/ITES Industry Text/Reference/Subject Books/Other Archers & Elevators Publishing House Author 1970 National
Research Projects
Project Title Project Type Year Of Sanction Outcome/Output Duration
Antecedence of Emotional Intelligence in Online Learning Efficacy Minor 2023 Report Submitted and policy document included in the report 01-01-1970 To 02-01-1970 (1 days)
askdkjdfnkj 2022 01-01-1970 To 02-01-1970 (1 days)
Honors and Awards
Name of the Award Awarding Body Award Category Level Award Date
Best Paper Award 7th International Conference on Management Education 5.0 at GL Bajaj Institute of Management & Research, Greater Noida & Zakir Hussain College, New Delhi. Research International 01-01-1970
Best Paper Award International Seminar on Accounting, Finance, Business and Social Sciences” held by Assam University Shilchar, College of Business & Public Affairs, Alabama University, USA & North Eastern Hill University, Shillong Research International 01-01-1970
“Distinguished Educator & Scholar" National Federation for Entrepreneurship Development Academic National 01-01-1970
Best Research Scholar & Senior Educator award National Federation for Entrepreneurship Development Academic National 01-01-1970
“Improving Vocational Education and Skills Development” United States Department of State Extension International 01-01-1970
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